Introduction to Information Technology

This presentation provides an introduction to information technology, including the classification and application of computers, the importance of the internet for individuals and businesses, and the use of social media in business for customer interaction.

Introduction to
Information Technology
TASK 1-3

TABLE OF CONTENTS
INTRODUCTION
TASK 1
Classification and application of computers
TASK 2
Importance of Internet
TASK 3
Use of social media in business for interact with customer
CONCLUSION
REFERENCES

INTRODUCTION
• Information technology (IT) is the utilization of computers to store, transfer and
influence information frequently in relation to business.
• It is reasoned to be subset of information and communication technology.
• This study will classification of computers and importance of internet for individual as
well as business.
• It will explain use of social media for business.

Classification and application of computers
• Computers differ based on abilities of processing of data. According to
purpose, data handling and practicality, classified computers.
• Classification on the basis of functionality:
• Embedded computers: These computers are utilized in other machine to
serve limited set of needs. They follow direction for the non-volatile memory.
• Information Appliances: These computers are portable devices that are
designed to act limited set of tasks such as calculations, playing multimedia
etc..

CONT.…..
• Servers: They are nothing but devoted computers that are set up to offer some
services to the customers. They are named on the basis of type of offering
services that is security and database server.
• Classification on the basis of Data handling:
• Analog: It is the kind of computer that utilize constant and adjustable aspects of
physical information like electrical, mechanical to model solving problems.
• Digital: This type of computers performs calculations and logical function with
quantities represented as figure normally in binary number method that is “1” or
“0”.

CONT.…..
• Hybrid: The procedure of Analog and digital data in these computers. It is
digital computer that evaluate Analog signs, change over to digital and
process is digital pattern.
• Classification on the basis of Purpose:
• General purpose: These computers are utilized for different purposes such
as playing games, research, videos watching etc.
• Specific purpose: These computers are made for acting a single task. A set of
direction are build in to the computer for particular project.

Importance of Internet
• In today's world, it is impossible to live without utilization of internet. It is the important
part of every individual life.
• The internet is aggregation of different services and resources. It has played very essential
in routine life. Internet is very important not only in daily life but also in business.
• Importance of Internet for individual
• Internet is important in life same to oxygen for this technology world. Internet is
giving direction and mapping in few seconds.
• It is also best time pass option for people at the airport, car, trains and so on. It is assisting
individual to discovery eating house and hotel.

CONT.…..
• Importance of Internet for business
• Internet is the most important part of business. It helps in interacting with customers or
clients as well as growing business.
• Internet is the important for advertising and marketing of product and services of
business.
• It is essential to interact with people about their goods and services. Internet helps in get
information about reviews, customer needs, demand for products of business.
• With the help of it, collecting information about market, competitors, demand and
supply, recent trends etc. for business growth.

Use of social media in business for interact with
customer
• In modern world, every business utilize social
media for interact with customer and stakeholder.
Enterprise use social media as tool of information
technology communication that has changed their
business in an effective way.
• Strong Communication: Every company utilize
social media for effective communication with
clients or customers.

CONT.…..
• Increasing sales: Social media increasing sales, advertising and marketing
of product and services of business. It is important for increasing search and
e-commerce of product. This helps in achieving goals of sales. Social media
generates new leads and grow sales for business.
• Brand development: Utilization social media prevent consumers to link and
communicate with business on more personal level. Social media
opportunity to further develop brand and give voice enterprise. This help in
increasing visual aspects of personal brand.

CONT.…..
Research
• Social media helps in researching and collecting information about
information regarding market, demand, trends, customer taste and
preferences.
• With the help of it, analysing all data for marketing of products and
services.

CONCLUSION
• This report has summarised that classification of computers on the basis
of functionality, purpose and data handling.
• It can be concluded that internet is important for individual and business.
• In this study, utilization of social media in business such as Increasing
sales, Brand development, research and build relations with customers.

REFERENCES
• Bawa, M. and et.al., 2016. Importance of internet of things and big data in building smart city and what would be its challenges.
In Smart City 360° (pp. 605-616). Springer, Cham.
• Infante-Moro, A. and et.al., 2016. The importance of Internet and Online Social Networks in the Spanish Hotel Sector. Applied
Computer Science. 12(1).
• Perrin, A., 2015. Social media usage. Pew research center, pp.52-68.
• Scott, D. M., 2015. The new rules of marketing and PR: How to use social media, online video, mobile applications, blogs, news
releases, and viral marketing to reach buyers directly. John Wiley & Sons.
• Online
• Classification of Computers, 2018. [ONLINE]. Available through. : <https://www.geeksforgeeks.org/classification-of-computers/>.
• Use social media for business, 2017. [ONLINE]. Available through. : <
http://www.business.vic.gov.au/marketing-and-sales/eCommerce-and-digital-technology/social-media-for-business/using-social-me
dia-to-boost-business
#>.