Role of Information and Technology in Business Success and Failure

Introduction to
Information
Technology

ABSTRACT
The use of information and technology is enhancing day by day. It is seen that all the
business entities have understood the importance of IT and are using them effectively. So, this
report is based on the role of information and technology in success and failure of an
organisation. There are various social and ethical issues that are faced by business and are part of
this report. There are various types of networking technologies that are mentioned in this report.
Social media and its importance. In the end of the report there is explanation related to different
stages of software development life cycle.

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Identify the role of IT in the success or failure of a business.....................................................3
Find ethical and social issues associated with running businesses.............................................4
Identify and differentiate between different types of networking technologies..........................6
Discuss the importance of social media in a business.................................................................7
Software Development Life Cycle..............................................................................................9
CONCLUSION .............................................................................................................................10
REFERNCES:................................................................................................................................11
Books and Journals:..................................................................................................................11

INTRODUCTION
Information and Technology plays a vital role in success of an organisation. Nowadays
every organisation has understood the value and importance of IT in the business. As the world
is turning digital it is equally important for all the business firms to understand the concept and
use the technology (Cupiał and et.al., 2018). The report is based on use of Information and
Technology in Trafalgar. It is one of the famous travel company that provides travel and tourism
services in around 2000 destinations around the world. It is important for the company to use
advanced technology for success of the business. There is discussion related to role of IT in the
success and failure of the business. The ethical issues that are faced by business while their
operations are also part of this report. There is discussion related to various types of networking
technologies. Social media plays a vital role in business. In the end there is discussion related to
various stages of software development life cycle.
MAIN BODY
Identify the role of IT in the success or failure of a business
Information and technology plays a vital role in success of business. It is vital for every
business to know about the use information and technology in the organisation. It is seen that all
the businesses nowadays are understanding the role of IT and their success and failure of the
business. The world is dynamic and the Information and technology is also updating at rapid
pace. The role of IT in relation to its advantages and disadvantages is discussed below.
Advantages of using information and technology:
Fast communication: Information and technology helps to communicate and spread the
information related to the company faster. There are various online platforms that help to spread
the important information in relation to business easily (Sabherwal and et.al., 2019). In relation
to Trafalgar Travel the company uses the updated technology and is able to communicate with
the clients easily and effectively then before. The provide the option of 24*7 assistance that helps
to serve the clients effectively and leads to success of the business.
Online marketing: The use of internet for marketing by the company is called online
marketing. It is seen that digital marketing is a way of persuading the customers through digital
platforms. It is helpful as digital marketing has wide reach. In regard to Trafalgar Travel they are