Role of Information Technology in Successful Business Organization

INTRODUCTION TO
INFORMATION AND
TECHNOLOGY
ABSTRACT....................................................................................................................................3
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
Analysis of role of information technology in an successful business organization...................4
Different social and ethical issues that concerns running business.............................................5
Identification and difference in various type of networking technology.....................................6
Importance of intranet and internet in business...........................................................................9
Define various stages of system development life cycle.............................................................9
ANALYSIS AND DISCUSSION.................................................................................................10
Potential benefits and drawbacks for an organization while investing in IT.............................10
CONCLUSION..............................................................................................................................11
REFRENCES.................................................................................................................................12

ABSTRACT
This report is based on TESCO that is an UK based multinational organization which
deals in retailing sector. Also under this report role of information technology in relation to
success of business because of activities like advertising, promotions, assisting to take right
decision are to be covered. Various ethical and social issues like hacking, lack of privacy etc can
be dangerous towards an organization. As it creates an negative impact over it. Different
technologies like LAN,WAN and MAN should be used by TESCO for interacting with business
partner and communicating with its customers. Both intranet and internet is benefitted in success
of business of an organization like TESCO. Information regarding system development life cycle
is also helpful in developing a robust system that increases productivity in an organization.

INTRODUCTION
Information and technology is regarded as development and use of software, including
network and system. This helps in process of maintaining of data can take place in proper
manner. In relation to information and technology, data is considered to be as that fact and
statistics that is collected for analysing and doing storage. Implementation and design of
computer network is very important for data communication process because it promotes
efficiency in them. In this report the company that has been taken is TESCO that is an UK based
Multinational retailer which helps in dealing with general merchandise and groceries. Company
has its headquarters in Hertfordshire, England. Further in this report role of information and
technology in success, failure of company is to be discussed. Also ethical and social issues
related to technology are discovered. Various networking and technology of both internet and
intranet in business is mentioned. In the end last stages related with system of development of
life cycle is discussed in generic manner.
MAIN BODY
Analysis of role of information technology in an successful business organization
Information and technology has brought an revolution in business organizations which
has changed old methods of performing work. In modern time digital marketing, online
shopping, cloud computing, social networking has changed ways of performing activities with
helps of marking ou easy way to perform them in an organization. Factors that helps in growth of
organization are many but one such important factor is right use of technology. Regarding
TESCO, role of IT inn the success and profitability of the company has been explained below:
 Right decision making: Accuracy and speed has helped in taking those decisions that is
right and has helped in achieving of task within specified time. Every business
organization is required to perform research that is related to comprehensive market
research. This is done to take decision of accurate nature which helps an organization to
grow. Information and technology like Big data, Microsoft CRM dynamics important
information regarding customer and market is collected that is going to helps in
promoting of decision making in timely manner. TESCO is going to be benefitted by this
in a way that advantage can be gained over rivals by fulfilling customers requirement
base (Soma, MacDonald, Termeer, and Opdam, 2016).
 Communication with customers: Information and technology has allow a company to
interact and communicate with customers in efficient manner. In present business
environment and essential part is communication or interaction done by an business

personal with its client should clear and quick. This can be achieved with the help of
online platforms like social media and websites that are part of IT. This helps in
acknowledging about various kinds of products and services given by company to its
customers. In relation to TESCO, IT is going to be helpful to the company in a manner
that it creates positive and strong image of the company. Also revenue enhances with
expected results.
 Collaboration opportunities: Wide customer base and high profitability, information
technology is going to help TESCO in identifying of its potential in order to promote
business activities over vast area. TESCO is able to help in gaining of large quality of
resources , capital, access over new technology for doing business activities. Search
engine like Yahoo, Bingo is part of IT benefits only. TESCO is required to identify such
investor for its growth.
 Promotion and advertising: Information and technology is an boon to business of firm
as this is going to benefit them towards promotion of its products and services in less
time. TESCO is to be benefitted from this in a way that gaining of attention in order to
generate high amount of sales. As boosting of sales company is able to earn high profit
and revenue that is going to allow competition with its rival in strategic way. Various IT
tools can be used by companies to promote product and services with the help of online
platforms (Ritala, Kraus and Bouncken, 2016).
Different social and ethical issues that concerns running business
Ethical issues are related to those problems and situation in which an organization is
required to select an particular opinion out of two available choices. Having a right choice is
considered to be ethical whereas in selecting of another alternative is going to be unethical.
Social issues are that kind of problems that can create an impact upon large number of people in
society. Such social issues are the consequences of that aspects which are beyond control of an
individual. In relation to TESCO some social and ethical issues are to be marked out this can
have huge impact upon an organization are explained below:
Ethical issues concerning business activities of TESCO
 Hacking: This is considered to be an crime of ethical nature in which a programmer
steals information and data present in an system. In relation to if the company is going to
hack its competitors data then image of the company is to be effected in drastic manner.