INTRODUCTION TO LAKME ORGANIZATION.

Concentrating on LAKME organization in India, you will be required to compile and deliver an 8-minute strategy presentation to your CEO). The presentation will need to summarise a sustainability strategy for the next 2 to 3 years for your LAKME organization including specific key Performance Indicators (KPIs). The presentation should be no more than 6-7 slides excluding title page, last page, references page and cover those elements of sustainability covered in Weeks 1 to 10. You will be assessed by the module convenor primarily on your knowledge of sustainability and ability to package and communicate this coherently. It is important that you do not simply regurgitate the current strategy of the LAKME organization but focus on innovative sustainability ideas for the future and their tangible, strategic benefits for the organization, KPIs and how you will measure them. The presentation will need to be created using Powerpoint. This assessment task will assess the following learning

INTRODUCTION TO LAKME ORGANIZATION
NAME OF THE STUDENT
NAME OF THE UNIVERSITY
AUTHOR NOTE

LAKME ORAGNIZATION
•The Lakme name id
borrowed from Lakshmi
which is the name of the
Prietess.
The rate of the products
are high as compared to
the other in the skin care
segments
• Lakme is known for
having a range of beauty
products to offer to the
customers.
• In the skin care
segments price , volume
of the products plays

Sustainable strategies of
Lakme Environmental strategies
1. Cruelty free products
2. Organic ingredients
3. Recycling of products
4. Saves energy (Claire & Bansal, 2016)

Sustainable strategies of
Lakme Excellence in Technical quality or
Economic Strategies
1. Best research and development
service
2. Global development of the products

Sustainable strategies of
Lakme
 Social Strategies
1. Global Fashion week.
2. Ramp Walks
3. Marketing of the products

Benefits for LAKME after
using the strategies
 The company will be able to excel
more an market its products so that it
can reach to end number of
consumers (Rahman, 2018).
 The company will be able to minimize
the environmental impacts and save
the earth.
 The company will also be able to
reduce the price of the products if they
recycle them.

Challenges faced . . .
 The company will have to face an
intense rivalry with the competitor
brands of the same segments.
 Few fake products which are
manufactured by few third party
companies will be increasing which will
impact the goodwill of the company
(Rivière, 2018).
 The competitor brands are increasing
the awareness of by expanding their
expertise in the international market
which can also lower don the marketing

How to measure the success of
the strategies
 Choosing the business matrix very
carefully.
 Tie to the strategic objectives set by
the company.
 Keeping the data collection process
simple.
 Maintaining up to date data.

How to implement strategies
•Communicating
with the CEO in
what needs to be
done, and drive
the company
value, mission
and goals .
• Drive the
accountability
• Create a focus
• Being action
oriented
•Tracking the work

References
 Rahman, A. A. (2018). Psychological Analysis
of Novel “Amba” by Lakme Pamuntjak.
HORTATORI Jurnal Pendidikan Bahasa dan
Sastra Indonesia, 1(2), 131-139.
 Rivière, F. S. (2018). Davide Livermore
estrena Lakmé en la Roh de Omán. Opera
actual, (216), 16-21.
 Claire, A. S., Goyal, N., & Bansal, S. (2016).
Marketing sustainability with reference
tolakme industry. International Journal in
Management & Social Science, 4(2), 647-651.