Management of DBS Bank in Singapore : Report - Desklib

Running head: INTRODUCTION TO MANAGEMENT
INTRODUCTION TO MANAGEMENT
Name of the Student
Name of the University
Author’s Note

1INTRODUCTION TO MANAGEMENT
Executive Summary
The purpose of this report is to evaluate the threats and opportunities of DBS Bank in Singapore
with the help of PESTLE and Porters Five Forces Framework. On the basis of the this analysis,
four management strategies are being suggested for the organization to help it to cope up with
the current competitive market of Singapore. Finally, it has been concluded that though DBS
Bank is one of the best banking sector of Singapore and South East Asia, in order to maintain its
position, DBS bank needs to implement the suggested strategies.

2INTRODUCTION TO MANAGEMENT
Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................3
1. PESTEL Analysis of DBS Bank..............................................................................................3
2. Porter’s Five Forces Analysis of DBS Bank...........................................................................7
3. Threats and Opportunities of DBS Bank...............................................................................10
4. Management Recommendations for DBS Bank....................................................................10
Conclusion.....................................................................................................................................12
Reference List................................................................................................................................13

3INTRODUCTION TO MANAGEMENT
Introduction
The Development Bank of Singapore Limited (DBS) is a multinational banking
corporation that provides financial services. The company has its head quarter located at Marina
Bay in Singapore. The government of Singapore established DBS in 1968 and today it has
acquired the position of the largest bank in South East Asia. Apart from Singapore,DBS has its
branches in Dubai, China, Hong Kong, Indonesia, India, Japan, Taiwan, Philippines, Malaysia
and various other parts of the world. Not only this, DBMS is dominating the market of Both
Hong Kong and Singapore in treasury and market, consumer banking, securities brokerage, asset
management, debt fund raising and equity.
DBS started mobile banking service on 15 th April 2010 for both the customers of DBS
and Post office Saving Bank. This service allows the consumers to view their credit card and
banking accounts, pay bills and transfer funds just with the help of their mobile phone. All they
need to do is to download the DBS mBanking or the POSB mBanking application from Google
store or iTunes app store. Besides mBanking, DBS bank also launched DBS Hotspot Pre-
Accelerator that enables cultivation of entrepreneurship in Singapore with the help of
experimentation, training and mentorship. Renowned for its leadership in Asia, The Company
has already bagged an award as “Asia’s Best Bank” and “Asia’s Safest Bank” given by
Euromoney and Global Finance respectively.
Discussion
1. PESTEL Analysis of DBS Bank
PESTEL analysis can be defined as a tool or framework used by the marketers of an
organization in order to analyze the external marketing environment that imposes an impact on
the organization. The Word PESTEL stands for Political, Economic, Social, Technological,
Environmental and Legal analysis (Yüksel, 2012).