Introduction to Management: Functions, Marketing, Talent Management, and Organizational Culture

This report provides an introduction to management, including its functions, marketing strategies, talent management, and organizational culture. It discusses the importance of organizational structure and its relation to business growth. The report also covers the role of human resource in talent management and how positive work culture impacts the success of an organization.

Introduction to
Management

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK...............................................................................................................................................3
Management structure and the business functions......................................................................3
Marketing function and its relation to business growth..............................................................4
Management function and how they manage a business............................................................5
Talent management and organizational culture..........................................................................6
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Management refers to manage the whole operational activities and workers effectively by
top level management with in the organization. In this process various components are
considered by senior officers for run their operational activities smoothly. It includes planning,
decision making, controlling, financial activities and organizing. The report is prepared on the
basis of secondary data which includes journals, magazines, newspapers and so on. In this report
various organizational structure are described for understanding their departmental functions
systematically. With the help of effective management organization easily maintained their
vision, mission and objectives for longer period. In this way the relation between employee and
employer are developed in positive manner.
TASK
Management structure and the business functions
Organization structure refers to supervise and monitor the employees for increasing their
work efficiency and productivity in organization in long run (Acquaah, Namatovu and
Kiggundu, 2021)
. Well established infrastructure also helped the organization to maintain proper coordination
between all departments which includes marketing, human resource and finance. Various
advantages and disadvantages of organisational structure are described below -
Flat structure – In this structure the involvement of managers and supervisors are limited in
number between the owner and employees.
Advantages are -
 In this structure the employee problems are listened in effective manner by seniors which
is highly essential for increasing their productivity for longer duration.
 In this structure reliable and accurate information are send to employees within low time
(Chan and Chan, 2018). It leads to decrease the misunderstanding and miscommunication
between employees at the time of doing job.

Disadvantages are -
 Due to increasing work load and stress by top level management to employees work life
balance are not effectively maintained. It leads to decrease the productivity and work
efficiency of organization.
 Due to low flexibility in various aspects in organization job satisfaction of employees are
highly decreased (Genc, E., 2018). It includes time management, target management and
so on. These elements also leads to decrease the profit of organization.
Tall structure – In this structure the mediators are highly involved in the form of managers
between employee and owner.
Advantages are -
 Due to devidation of roles and responsibilities between the employees their work life
balance are easily maintained. It leads to decrease the stress and workload of the
employees within the organization.
 Effective coordination between employees and departments are easily maintained with in
organization. It leads to enhance better relation between employee and employer in
organization.
Disadvantages are -
 In this structure decisions are taken by senior level management in slow manner (Khiste,
Maske and Deshmukh, 2018). It leads to increase misunderstanding between employees
regarding their job and operational activities did not run smoothly.
 In tall structure employees problems are not solved in time which leads to decrease their
work efficiency.
Marketing function and its relation to business growth
Marketing function refers to promoting the brand with various strategies such as
advertising, personal selling, digital marketing and so on. The main purpose of using marketing
strategies by organization are increasing the sale and popularity of product in market between
consumers. In this way profit, revenue and market share of the organization are highly increased
in long duration.

The main functions which is useful for organization to achieve success in the form of vision,
mission and objectives are -
 Development of new product – It refers to develop the unique and high specification
product which is totally different from competitors (Miller, Milman and Kiparsky, 2021).
For doing this process organization must evaluate wants, desires and feedbacks of already
existing consumers. Then after the analysis of various feedbacks new specifications and
features are added in their product. Then for highlighting these features in their product in
front of consumers they used social media, official websites and other sources. All these
methods helped to increase buying power of customers.
 Using of pricing strategy in product - It refers to fixing the attractive and effective
price in their product. It leads to encourage the behaviour of the customer for purchasing
the product in large number. Because price is highly considered by the consumers for
buying the product in valuable price. Therefore for attracting the customers company
used specific techniques in pricing strategy for achieving success which includes
vouchers, discount offers etc.
Management function and how they manage a business
Management function refers to management of whole organization and their operational
activities. For managing employees effectively within organization they must use various
elements which are described below -
 Planning – In this process new ideas and creativity are utilized by top level management
from different employees. The main role of planning is to execute the effective plan or
strategy in the form of blue print.
 Organizing – In this stage projects are finally executed and top level management
facilitate responsibilities to all employees according to the project. The main purpose of
organizing is to carry the activities in project smoothly with the help of allocating
resources to employees systematically.
 Staffing – It refers to hire the knowledgeable and eligible candidate in organization for
vacant post in all departments (Sarlin and Mezei, 2020). Main motive in this process by
company is to evaluating the skills of candidate by conducting written test, online
assessment and taking face to face interview.

 Directing - It refers to give proper guidelines and instruction to the lower level
employees by seniors. It leads to enhance their quality in their work which is helpful for
increase the profit of organization.
 Controlling – It means that measuring the performance level of employees by seniors on
daily basis. It leads to decrease the common mistakes of employees on work in long run
which includes grammatical errors in typing and writing etc.
Two management functions which are used by organization are described below -
 Planning – It is very essential component for any organization to established systematic
infrastructure (Piccarozzi, Aquilani and Gatti, 2018). With the help of well established
infrastructure, work environment are maintained effectively between employees in work
place. Effective planning helped organization to reduce their time and cost of
organization at the time of serving best quality products and services to consumers.
 Organizing - In this process talent, skills and ideas of employees are utilized by the
management for implementing the project easily. In organizing effective communication
are maintained between employees with the help of using reliable information in the
project. Good relation between employee and employer are also maintained with
effective organizing.
Talent management and organizational culture
Talent management refers to the analysis of internal skills of employees which is highly
essential for human resource for managing workers effectively. The primary talent management
is to encourage workers in workplace area for increasing their work efficiency in long run.
Role of human resource in talent management are -
 Performance management – In this process management analyse the performance of
the employees on monthly basis. This method is highly important for motivate the
employees in their job. With the help of performance management skills and talents of
the employees are easily improved. Development of skills helped the employees to
handle any type of situation in organization.
 Recruiting – In this stage the major role of HR is to hire the qualified candidate for right
work in right position (Sagar, Aastha and Laxman, 2020). For identifying right candidate

HR devided their recruitment in different steps which includes face to face interview,
online assessment and so on.
Organizational culture refers to effective work atmosphere which is highly important
for employees to do the job smoothly. For maintaining positive work culture it is necessary
management that they always keep good attitude and behaviour towards other employees.
Explain how positive work culture impacts on the success of organization -
 Satisfaction level of employees – Maintaining level of employee satisfaction is a very
essential task for organization. Because without employee satisfaction organization are
not able to earn profit (Schuh, Randles and Crosby, 2020). Therefore it is necessary for
management that they must facilitate effective training to employees. Because effective
training helped the employees to maintain loyalty towards organisation for long time.
 Use of talented employees – Talented employees played the major role for running
departmental activities smoothly with in the organization. Because when company used
skilled work force in organization then, the task are completed in less time. It leads to
increase the profit of organization in long run.

CONCLUSION
After the analysis of above information it is concluded that effective organization culture
and management played the major role for controlling the employees systematically. For
developing the effective work culture in it is necessary for company that they must provide all
type of resources to employees in time for the operational activities smoothly. When the
employees get efficient resources for doing their job. Then, definitely the productivity of
employees are increased which is useful for providing best quality products and services to
consumers in long time. For controlling the employees effectively, management must engage the
employees with the help of assigning various task and targets. It leads to increase their work
efficiency on daily basis.

REFERENCES
Books and Journals
Acquaah, M., Namatovu, R. and Kiggundu, M. N., 2021. INTRODUCTION TO THE SPECIAL
ISSUE: Preliminary investigations into the COVID-19 pandemic and management in
Africa. Africa Journal of Management, 7(1) pp.1-12.
Chan, R. P. L. and Chan, W. S., 2018. Outcome following introduction of a procedure specific
pain management programme for caesarean section. Sri Lankan J Anaesth, 26(1) pp.39-
44.
Genc, E., 2018. Review of Research Methods in Public Administration and Public Management:
An Introduction by S. Van Theil (2014). Viešoji politika ir administravimas, 17(4)
pp.676-678.
Khiste, G. P., Maske, D. B. and Deshmukh, R. K., 2018. Knowledge management output in
scopus during 2007 to 2016. Asian Journal of Research in Social Sciences and
Humanities, 8(1) pp.10-19.
Miller, K., Milman, A. and Kiparsky, M., 2021. Introduction to the Special Collection:
Institutional Dimensions of Groundwater Recharge. Case Studies in the
Environment, 5(1). p.1245648.
Piccarozzi, M., Aquilani, B. and Gatti, C., 2018. Industry 4.0 in management studies: A
systematic literature review. Sustainability, 10(10) p.3821.
Sagar, G. C., Aastha, B. and Laxman, K., 2020. An introduction of fall armyworm (Spodoptera
frugiperda) with management strategies: a review paper. Nippon Journal of
Environmental Science, 1(4) p.1010.
Sarlin, P. and Mezei, J., 2020. Introduction to the Minitrack on Machine Learning and Predictive
Analytics in Accounting, Finance and Management.
Schuh, M. J., Randles, H. and Crosby, S., 2020. Improving Pain Management with
Pharmacogenomics: A General Introduction. Journal of pain & palliative care
pharmacotherapy, 34(3) pp.114-119.