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INTRODUCTION TO MANAGEMENT22 JUNE 2020MANAGEMENT REPORT FORAPPLE INC.LECTURER: Debra Marie FrancisCHEN HAIBIN CT0248426
TABLE OF CONTENT1. Introduction 2. The SWOT analysis 2.1 Strengths 2.2 Weaknesses 2.3 Opportunities 2.4 Threats 3. Ethics approach4. CSR approach5. Elements to a plan 5.1 Objectives 5.2 Actions 5.3 Resources 5.4 Implementation 6. Culture7. Organization Structure 7.1 Unity of command 7.2 Centralization 7.3 Span of control 7.4 Formalization 7.5 Divisional structure 8. Leadership and Motivation 8.1 Leadership (Trait theory) 8.2 Motivation (QWL)9. Recommendations10. Conclusion
1. Introduction Apple Inc. is an American multinational technology company headquartered in Cupertino California, that designs, develops and sells consumer electronics. The company's well-known hardware products are the Macbook computers, iPod, iPhone and the iPad. Apple founded by Steve Jobs, Steve Wozniak and Ronald Wayne, the company was named Apple Computer Inc. The “Computer” was removed from its namesince January 9, 2007, as its main focus on personal computers shifted towards to consumer electronics. As of May 2020, Apple has 500+ retail stores worldwide as well as the online Apple Store and iTunes Store, and using nearly 137000+ employees. (Apple Inc. 2020) 2. The SWOT analysis2.1 Strengths A companies strength can be described as its positive attributes, it could be tangible or intangible, with these strengths offer the company overcome the challenge from its competitors, take advantage of new opportunities, and fight against threats in its business environment. Apple is being ranked #1 as the most valuable brand in the worldfor 7 consecutive years by Interbrand, its total market capital value is US$1.3 trillion. Apple also has very strong profitability, 2019 year ended revenue is US$260.2 billion. Apple’s products user is one of the most loyal customers compare to its competitors andits continue expanding. (Jurevicius, O. 2020) 2.2 Weaknesses weakness to a firm means the negative aspects which obstruct the companies from growing or the disadvantage factor in business competition. Apple’s high price of its products made Apple’s too much depend on the high-end market and less competitive in the emerging economic market. Companies revenue too much rely on iPhone, in 2019 there’s more than half of it revenue coming from iPhone sells. Moreover, incompatibility with other software, Apple’s operating system only supportsits own products, in another way making them less competitive with other non-limitations devices.( Smithson.N. 2019 )2.3 Opportunities Opportunities are the external factor that will benefit the organization which are available in the customer base, work processes or the industry environment. Apple Inc. has one ongoing opportunity; Adapt to local conditions expand the distribution network In Africa, with this strategy Apple has the opportunity to increase its sales and gain market share from the rising Africa countries, especially the smartphone. Apple has onewindow opportunity, which is developing more smart wearable technology products, now wearable smart devices market are still have the plenty unexploited market, if
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