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Introduction to Management Assignment - Apple Inc

Added on - 07 Dec 2020

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INTRODUCTION TO MANAGEMENT22 JUNE 2020MANAGEMENT REPORT FORAPPLE INC.LECTURER:Debra Marie FrancisCHEN HAIBINCT0248426
TABLE OF CONTENT1.Introduction2.The SWOT analysis2.1 Strengths2.2 Weaknesses2.3 Opportunities2.4 Threats3. Ethics approach4. CSR approach5. Elements to a plan5.1 Objectives5.2 Actions5.3 Resources5.4 Implementation6. Culture7. Organization Structure7.1 Unity of command7.2 Centralization7.3 Span of control7.4 Formalization7.5 Divisional structure8.Leadership andMotivation8.1Leadership(Trait theory)8.2Motivation(QWL)9. Recommendations10. Conclusion
1. IntroductionApple Inc. is an American multinational technology company headquartered inCupertino California, that designs, develops and sells consumer electronics. Thecompany's well-known hardware products are the Macbookcomputers, iPod, iPhoneand the iPad. Applefounded by Steve Jobs, Steve Wozniak and Ronald Wayne, thecompany was named Apple Computer Inc. TheComputerwas removed from its namesince January 9, 2007, as its main focus on personal computers shifted towards toconsumer electronics. As of May 2020, Apple has 500+ retail stores worldwide as wellas the online Apple Store and iTunes Store, and using nearly 137000+ employees.(Apple Inc.2020)2. The SWOT analysis2.1 StrengthsA companies strength can be described as its positive attributes, it could be tangible orintangible, with these strengths offer the company overcome the challenge from itscompetitors, take advantage of new opportunities, and fight against threats in itsbusiness environment. Apple is being ranked #1 as the most valuable brand in the worldfor 7 consecutive years by Interbrand, its total market capital value is US$1.3 trillion.Apple also has very strong profitability, 2019 year ended revenue is US$260.2 billion.Apple’s products user is one of the most loyal customers compare to its competitors andits continue expanding.(Jurevicius, O. 2020)2.2 Weaknessesweakness to a firm means the negative aspects which obstruct the companies fromgrowing or the disadvantage factor in business competition. Apple’s high price of itsproducts made Apple’s too much depend on the high-end market and lesscompetitive in the emerging economic market. Companies revenue too much rely oniPhone, in 2019 there’s more than half of it revenue coming from iPhone sells.Moreover, incompatibility with other software, Apple’s operating system only supportsits own products, in another way making them less competitive with other non-limitations devices.( Smithson.N. 2019 )2.3 OpportunitiesOpportunities are the external factor that will benefit the organization which areavailable in the customer base, work processes or the industry environment. Apple Inc.has one ongoing opportunity; Adapt to local conditions expand the distribution networkIn Africa, with this strategy Apple has the opportunity to increase its sales and gainmarket share from the rising Africa countries, especially the smartphone. Apple has onewindow opportunity, which is developing more smart wearable technology products,now wearable smart devices market are still have the plenty unexploited market, if
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