Introduction to Management

Introduction to
management

Table of Contents
INTRODUCTION ..........................................................................................................................1
Overview of the organisation......................................................................................................1
Concept of marketing..................................................................................................................1
Marketing process.......................................................................................................................2
Role and responsibility of marketing function............................................................................3
Interrelation of marketing with other functional department ....................................................4
CONCLUSION ...............................................................................................................................5
REFERENCES ...............................................................................................................................6

INTRODUCTION
Management is basically a goal oriented process that combine and establish a
coordination among individual efforts and other activities to direct them towards achievement of
organisational goal. With the enhancement in level of competition the necessity and importance
of marketing function is growing as it plays a crucial role in success of organisation through
establishing an effective communication with customers and facilitating better promotion of
organisation (Fill and Turnbull, 2016). This assignment is based on concept of marketing and the
organisation selected for this purpose is ThirdWay Group which is small to medium size
organisation of UK and includes architecture, real estate investment, technology, furniture,
workplace consultancy and design-and-build practices. This report includes a brief about concept
of marketing and an overview of different marketing processes together with explanation of role
and responsibilities of marketing function. Beside this, a n explanation of influence and
interrelation of marketing with other functional department is also included in this report.
Overview of the organisation
The ThirdWay group is basically a London based organisation deals in designing and
building a range of furniture, architecture, property development, interior design, consultancy,
property technology and asset management (The ThirdWay Group, 2020). This organisation is
having a blend of brightest and best property service specialist which makes it able to deliver a
end to end property solution together with flexibility in individual working to enhance there
creativity innovation level of organisation. At present the ThirdWay group organisation is owned
by Ben Gillam and its core tenet is Team, Trust, Commitment and Fun.
Concept of marketing
The concept of marketing emphasis on the belief that every organisation must assess and
should gain information about the needs and expectation of its consumer and all the decisions
and strategies should agreed and parallel to these expectations and desires of customers (Fritz,
Sohn and Seegebarth, 2017). Thus, the main focus of marketing is on evaluation and identifying
the needs and of target consumers with the aim of creating products and services as per the
desires and demand of customers. Concept of marketing also ensures that the product and
services of an organisation are better than its competitors through continuous and timely market
analysis with the aim of earning higher and better profit. Apart from this, marketing concept
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