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Management in Nestle Company - Desklib

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Added on  2020-05-28

Management in Nestle Company - Desklib

   Added on 2020-05-28

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Running Head: Introduction to management Introduction to Management
Management in Nestle Company - Desklib_1
Introduction to management Introduction Nestle is one of the most popular brands in the market. Nestle was founded by Henri Nestle in 1866 in Switzerland. The company is situated in a number of domestic and international markets. In the company, more than 8000 employees are involved in conducting theactivities. The organization focuses on the product development so that the commitment of the customers can be maximized. Nestle is known as the leader in the food processing and also in the consumer goods industry. The organization has specialization in many products like baby products, ice cream, and drinks. The company focuses on its customers so that proper relationships can be maintained. Nestle was established in 1905 resulted in the merger of Anglo-Swiss milk company. In the terms of revenue, Nestle has been one of the biggest companies in the world. Nestle operates447 production units serving in 194 countries. Nestle means little that symbolizes safety, family, and symbol of care. The success of the company is due to the innovative products and now the company is one of the biggest food leading industries. The company also produces more than 300 products like Maggi, Nescafe, and kit Kat. The products of the company are sold globally (Nestle, 2013). Pestle analysis of Nestle Political factors It is evaluated that the organization is conducting the activities in diversified communitiesand there are many changes in rules and regulations that are faced at the time of conducting the activities. There are many products that are offered by the organization but due to different reasons, the products are not allowed in various countries. The organization has shown stability in many economies including China and India. Nestle has to follow various political changes in the developing countries so that the activities can be conducted smoothly. Moreover, Nestle activities are affected by the risk that arises due to the government instability. Economic factors Nestle has maintained a network of research and development and also innovative products are introduced in the market. Due to changes in economic policies of different
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Introduction to management countries the organization has to face problems in supplying its products to the consumers. It is evaluated that the customers are also aware of the change in inflation and economic growth. Due to the change in economic policies the company set various target segments. To take a decision related to price is an important factor by taking into consideration inflation rate and buying power. In promoting the economic worth of the farmers the company is giving focus on contributing so that the satisfaction level of the consumers can be enhanced (Rezaeegiglo, Sadouni, Aref, Khotbesara and Eslam, 2014).Social factorsThe activities of the organization are influenced by the share thoughts and beliefs of the consumers. The culture and lifestyle of the people induce company to offer a specific product to the right segment. Nestle has also taken into consideration social perspective. The organization has considered the concept that customer changing attitude plays a major role in conducting the activities of the organization. Now a day's people are more aware of their health and only take into consideration those products that are beneficial for their health. The company has made a good reputation for analyzing the behavior of the customers. Nestle is a global brand but the production of the product is done locally so that the quality can be maintained (Turlais, 2016).Technological factors Technology offers various opportunities to the company so that the new products can be developed in an effective manner. Nestle take into consideration technology in conducting manyoperations of the organization like to maintain proper databases by considering software. Social media has also lessened the gap between the customers and the company. Nestle considers the state of art technology for producing various products to attain the standards globally (Ion, 2015).Legal factors Nestle has to face the labor laws related to minimum wages that are fixed by taking into consideration provision of laws. It is evaluated that the company has to follow promotion laws as it is the asset of the organization. Nestle has to follow the foreign trade regulations so that theproducts can be sent to other countries. This law helps to offer food and beverages to the customers at international and domestic level by taking into consideration rules and regulations of the transportation products. Nestle need to follow the global regulations so that the changes
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