Case Study about Introduction to Management 2022

Running head: INTRODUCTION TO MANAGEMENT
Introduction to management
Name of the student
Name of the university
Authors note

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INTRODUCTION TO MANAGEMENT
Executive summary
The case study deals with then overall business analysis of Amazon Inc. which is one
of the leading multinational across the globe. On the other hand the company uses three
segments north America, international and the amazon web products. The company uses to
resale the vendor products to the third party sellers. The company have products like
electronic device, food , vegetables, cold drinks and much more. Apart from this the company
offers services like database offerings, fulfilment for digital advertisement.
In 1995, Bezos collect a small trop of friends and their colleagues to check out a beta
version of amazon website and the first order was delivered on April 3 of that year. By the
end of the 1996 amazon had grown up $15.7 million and in 1997, he took the company public
offering that increased $54 million. In the starting of the 1998 amazon was started selling
books, music and movies CDs and after spending the time in 1998 they started selling other
various products such as, toys, electronic and other tools.
In 1999, they shipped all that product to the other 150 countries. In the year of 2000,
they selling the product by making their own items. It was the biggest achievement for the
amazon company. In 2007, the company announced that they are going to sell e-books rather
than print books.
Lastly the study addresses the swot and pestle analysis, strategically analysis,
environmental constraints, stakeholder’s analysis, organisational structure and employee
motivation employees with a suitable conclusion.

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INTRODUCTION TO MANAGEMENT
Table of Contents
Discussion......................................................................................................................3
SWOT analysis of AMAZON....................................................................................3
PESTEL analysis of Amazon.....................................................................................5
Environmental factors faced by amazon....................................................................6
Addressed environmental constraints by amazon......................................................6
Opportunities areas for amazon.................................................................................7
Stakeholder analysis for Amazon...............................................................................7
Organisational structure and design...........................................................................8
Organisational structure of amazon...........................................................................9
Employee motivations................................................................................................9
Recommendation and controls.......................................................................................9

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INTRODUCTION TO MANAGEMENT
Discussion
SWOT analysis of AMAZON
Amazon Company is one of the key leader of globe with over 310 million of active
users and over 100 million of subscribers. However the company have bagged much profits
over the years and are thinking to continue the same in the coming years also. However the
SWOT analysis helps to analyse the performance of the company as a whole. These are as
follows-
Strength
Strong brand name
As being a global leader the company has likely to be a successful brand in the market.
Customer oriented:
Amazon caters to be a large number of customer giant for meeting their everyday
needs. Hence it had made them a customer oriented brand (Rothaermel, 2013)
Differentiation and innovation
The company frequently brings some new ideas and opportunities as well as
innovation to the products. They have introduced an aura based service system. Hence it had
created a product differentiation.
Weakness
Easily imitable business model
The company have an online retail business store and the same had been becoming
quite common to the business. So for the other firms it’s quite easy to imitate the business