Introduction to Management - Tesco Company Analysis

Running head: INTRODUCTION TO MANAGEMENT
March 1
2019

INTRODUCTION TO MANAGEMENT 1
Table of Contents
Introduction................................................................................................................................2
Overview of Tesco.................................................................................................................2
Customer base........................................................................................................................2
Mission of Tesco....................................................................................................................4
Core Values and Culture of Tesco.........................................................................................4
Vision of Tesco......................................................................................................................4
Corporate Level Strategies.....................................................................................................5
Business Level Strategies.......................................................................................................5
Cost Leadership..................................................................................................................5
Differentiation Strategy......................................................................................................5
SWOT Analysis.....................................................................................................................6
Strength..............................................................................................................................6
Weaknesses........................................................................................................................6
Opportunities......................................................................................................................6
Threats................................................................................................................................7
Conclusion..................................................................................................................................7
References..................................................................................................................................8

INTRODUCTION TO MANAGEMENT 2
Introduction
Management is the incorporating force of the actions performed in an organization.
Management is considered as the complete procedure of management functions like planning,
organizing, and controlling that is carried out to achieve the key goals of the business with
the support of different resources like human resource, etc. (Tovmasyan, 2017). The intent of
this paper is to provide brief information about the management of the activities that take
place in the Tesco Company to attain their ultimate goals. The paper is based on the analysis
of the company's vision, mission, and organizational structure in order to identify its strength,
weaknesses, potential opportunities, and threats.
Overview of Tesco
Tesco Plc. is the general and groceries merchandise retailer with key operations in the United
Kingdom. The company is known as the third-largest retailer across the globe in terms of
revenue. It is operating its business at different locations globally including Canada, India,
Czech Republic, Thailand, Ireland, Hungary, Malaysia, etc. in order to have diversified
income slab. Jack Cohen established Tesco in 1919 (Zhao, 2014). The product portfolio of
Tesco comprises Hypermarket, Convenience shop, Supermarket, and Superstore.
The grocery stores and supermarkets in Canada are experiencing modest growth from the last
five years. During this period, the confidence of the customer and limited growth in per
capita disposable income cheered numerous consumers to buy groceries from reasonable
price retailers like discount stores and supercentres (IBIS World, 2018).
Customer base
The customer is defined as a business or individual that buys services or goods manufactured
by a business. Attracting a maximum number of customers is the key priority of every