Introduction to Management

Running head: Introduction to Management 1
Introduction to Management
Students Name
Institutional Affiliation

Introduction to Management 2
Summary.
Ford Motor Company is a global automotive company that was founded by Henry Ford
in 1903 (Levinson, 2012). The company is accredited for methods such as the early mass
production technique that allowed the company to improve labor productivity and performance.
Ford is at the forefront of pursuing product excellence through instilling the spirit of innovation.
For instance, Ford’s Smart Mobility is expected to take the company to the next level through
mobility, connectivity, customer experience and autonomous vehicles (Ford Motor Company,
2019).
In this paper, I’ll be addressing a number of themes. To begin with, we have SWOT-
formulating strategies. In this theme, different options/actions that can be adopted for each
strategy will be addressed. Secondly, we have environmental constraints. Thirdly, the
stakeholders within the organization and general environment will be highlighted. Fourthly, the
organizational structure and design will be comprehensively discussed in the inclusion of Ford's
organizational chart. Fifth, motivation theories and strategies that can be used in the organization
will be highlighted, and lastly, the recommendation and controls for the company will be
addressed.
SWOT- formulating strategies
Beginning with the strengths, I would take advantage of the strengths in various ways.
First, due to the company’s effective innovation and new technologies, I would direct the
company into adopting aggressive autonomous and electric car technology. This would create a
competitive advantage for the company hence being able to compete effectively with electric car
companies such as Tesla (Okubo, Kuang, Syed, Okubo, & Kozarekar, 2017). Second, I would

Introduction to Management 3
take advantage of the company’s brand. Ford brand is known globally; therefore, I would use it
to increase the attractiveness of Ford's products as well as improving customer loyalty.
On weaknesses, I would protect the organization in various ways. First, due to Ford’s
limitation of its network of production facilities, I would ensure the company adopts new
methods of production that would ensure the brand image of the company grows. This would
ensure most of its production facilities remain viable (Rowland, 2017). Two, Ford’s products are
relatively highly priced hence failing to attract most customers. On this issue, I would ensure the
company incorporates innovation and cost-cutting measures that ensure better prices compared
to rivals.
On opportunities, I would take advantage of the opportunities in various ways. First,
since the automotive industry/market is growing, I would ensure Ford introduced its facilities
and products in new markets hence capturing a larger market share. Second, on the opportunity
to expand the company’s supply chain, I would ensure the company expands its supply chain in
order to reduce production costs and achieve better economies of scale.
Lastly, on threats, I would protect the company in various ways. First, due to the
aggressive competitive rivalry, I would ensure Ford engages in aggressive innovation and
marketing hence gaining more market. Second, due to increased regulation on the protection of
the environment, I would ensure the organization focusses on both hybrid technology as well as
electric technology hence reducing any environmental effect.