Comprehensive Marketing Report: Peldon Rose Group Limited Analysis

This report provides a comprehensive analysis of the marketing strategies employed by Peldon Rose Group Limited, a construction firm. It begins with an introduction to marketing, defining its core concepts and the marketing process, which includes identifying consumer needs, segmenting target markets, developing a marketing mix (product, price, place, promotion), building customer relationships, and capturing customer value. The report then delves into the key marketing functions, such as promotion, marketing information, people, market research, and financing. It further examines how marketing influences other departments within the company by providing support for promotion, market research, and information about market trends. The report also explores the interrelations between marketing and other departments like Human Resources, Research and Development, and Finance. The conclusion summarizes the key findings, emphasizing the importance of marketing for business success and its role in fulfilling customer needs and achieving profitability. The report uses various sources to support the analysis.