Qantas: CSR Activities and Managerial Ethics

Running Head: INTRODUCTION TO MANAGMENT
Qantas
Introduction to management
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INTRODUCTION TO MANAGMENT 1
Executive summary
This report focuses on the CSR activities of Qantas along with managerial ethics followed by the
company. In addition to this, report is also focusing on the negative aspects of their CSR activity.
It is also including PESTEL and SWOT analysis related to the Qantas Company. In addition to
this, it is also covering how CEO of Qantas Company has transformed the business operation of
the company.
Introduction
Qantas Company is considered as one of the biggest airline company in the world and is very
successful to expand its business on the global level. This company was established in
Queensland in Australia in 1920. The main business of this company is airline services and is
known for its quality service. The main focus of this company is on the safety of the customer
which is using this service (Qantas, 2019). In addition to this, Qantas Company is known for its
CSR policies which they have connected with the people wellbeing along with community
wellbeing. CSR or corporate social responsibility is considered as one of the most important
aspects of this business environment. It is also considered as the responsibility of the company
towards the community in which they are operating. Qantas Company is known for adopting
continuous improvement in its business operation (Qantas, 2019). CSR activities are also
considered as one of the most important sustainability strategy adopted by the organization in
present business world in order to survive in this dynamic business environment. Present
communities are very serious related to environment protection as well ethics which connects
them with the business world (De Jong and van der Meer, 2017). In this situation, if the
organization is not able to maintain these two important aspects of their business operation, then
it will become very difficult for them to survive.
Task 1
Managerial ethics is considered as one of the most important social approachability of an
organization. It is also considered as rules and regulation which is being followed in the
organization to create a difference line between good and bad. It basically decides the moral
conduct of the business operation in the organization. It is also considered as behaviour which is
being introduced in the organization in order to maintain ethical work practice in the
organization (McMahon, 2015). While corporate social responsibility is considered as the
approach which helps in connecting the organization with the community in which they are
operating. In addition to this CSR is also considered as a strategy which offers the organization a
unique platform to establish their brand image in the minds of the community. Currently one of
the best CSR activity followed by Qantas Company is reducing their carbon footprint emission.
Qantas believe that they are working in such a business line in which the possibility of carbon
emission increase every year due to their business activities which impact the environment and

INTRODUCTION TO MANAGMENT 2
its surrounding. Because of this issue the company was targeted by much social organization
which has created a negative image of the company. In this situation, management of the
company decides to reduce their carbon emission in their all business stream with the help of
advanced technology. In addition to this, they are continuous research for some other fuel option
which will help them to reduce carbon emission. Company is also focused on using renewable
resource as a source of power instead of fuel with the help of solar energy and wind energy.
Qantas Company is truly dedicated toward following managerial ethics in their all business
operations. According to their top executives of Qantas, company is truly dedicated to the safety
of the person who is availing their service. In addition to this, this company is responsible for
maintaining rule and regulation in the organization in which individuals are treated with respect
(Qantas, 2019). It also includes the policy which is encouraging for maintaining honesty and
integrity in their all business operation. In any situation, company will not manipulate their
financial capital in order to maintain its brand image in the market. Company is responsible for
upkeeping a positive work environment in the organization in order to take care of their
employee health and work safety (Prezi, 2019). In addition to this company is truly committed to
maintaining the environmental sustainability in their all business operation in order to maintain
ethical discipline in their business operations.
Task 2
Although Qantas Company has mentioned that they are working towards reducing C02 emission
in the surrounding environment but still no progress has been seen up till now. According to
Mikey Slezak, 2018, it has been found that Qantas Company is emitting more carbon dioxide in
the surrounding environment per passenger across Pacific which is clearly mentioned in the
international council on clean transportation group. In addition to this, it has been found that
Qantas is not maintaining its promise of using effective fuel consumption. In fact, its carbon
emission percentage has gone up and it has become one of the most pollute airlines in the whole
Pacific (The conversation, 2019). It has been found that Hainan and ANA airline was able to take
passenger to a distance of 36 Km on one-liter fuel as compared to Qantas airline which is able to
take passenger up to 22 Km.

INTRODUCTION TO MANAGMENT 3
(Source: Gaurdan, 2018)
All the promises that were made by Qantas of reducing carbon dioxide in their airline seem to be
shaded because no change has been seen in their airline business strategy. According to Guardian
magazine, it has been found that Qantas is not maintaining any efforts towards this issue and has
just mentioned in their sustainability report just to misguide the public (Creedy, 2017). This was
done to minimize the impact of their business activity on the brand image of the organization in
the community in which they are operating their business. It was a plan to keep media
entertained in favour of their company because media is considered one of the most important
medium of spreading information.
Task 3
PESTEL
Political
Political factor plays a very important role in the progress of any transportation business.
Political factor has the capability of impacting the profitability of their business operation. At
present political environment of Australia is in a stable position and is in full support of such
type of business. But at the same time, it has been seen that Australia transportation business is
suffering from corruption issue which can impact the growth of the company (Alshubaily, 2017).
In addition, Australian government has the power to interfere in the business operation of the
company with the help of their legal framework policies. In addition to this, it also offers
intellectual property safety to the business operation of the company.
Economical