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Introduction to Marketing - Assignment

   

Added on  2020-10-22

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INTRODUCTION TOMARKETING 1
Introduction to Marketing - Assignment_1
Executive SummaryThis is a summary of CoffeeIndustry Marketing Report in which covers impact of coffeeindustry on UK economy. The present report herein provides a detailed evaluation of the role thathas been played by coffee industry in UK economy. Adequate statistical data has beendemonstrated as to broaden the understanding of report in an effective manner.
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Executive Summary.........................................................................................................................2INTRODUCTION...........................................................................................................................4TASK 1............................................................................................................................................5TASK 2..........................................................................................................................................11TASK 3..........................................................................................................................................13RECOMMENDATIONS..............................................................................................................14REFERENCES..............................................................................................................................153
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INTRODUCTIONCoffee industry is one of the fastest and leading growing sectors that provide numerous setof advantages. In relation with this it has been seen that coffee industry not only helps UK toincrease their GDP but also helps them to strengthen their employment generation margin. Asper the data availed through Project Cafe UK 2019 report it has been analysed that UK coffeeshop sector currently worth 10.1 billion Euro (NEW RESEARCH: 6 things we now know aboutthe UK coffee shop market. 2019). It has been further evaluated that there is an 8.7% robust inthe growth of branded coffee shops in the year 2018 as it reached to 8,149 stores. This reportinclude overview of UK Coffee Market along with SWOT, PESTLE analysis furtheraccompanied with The Boston consulting and Ansoff matrix. Furthermore, various marketsegments along with relatable approaches and marketing strategies are covered in this report asto provide a detailed analysis on present research topic. Lastly, formative recommendations havebeen provided in this report as to widen the project understanding. TASK 1UK Coffee MarketUnited Kingdom is mainly known for utilization of instant coffee. That led towardsincreasing the turnover upto 810 million Euro in the year 2017 which is corresponding to 54% ofthe overall 1.5 billion Euro turnovers in an overall manner which is generated by all the relatedproducts of coffee that are sold in retail sector. As per the estimation it has been observed thataverage number of two cups of coffee has been consumer per day that makes an average of 95million coffee cups are being consumed on a daily basis in UK.As per the published data from Economies and Business Research (CEBR) it has beenassessed that overall impact of UK coffee industry put remarkable contribution on the UnitedKingdom economy (UK Coffee Market Analysis Published. 2018). It further helps in increasingemployment with UK providences. This happened due to induced multiplier impact in whichemployees those who are associated with both direct and indirect activities of coffee expend theirincome on domestic services and goods. There are mainly three types of major impact of UKcoffee market measured for four form of economic indicators that has been mainly consideredare employee compensation, Gross Value Added (GVA) contributions to GDP, turnover (orgross output), and employee compensation.
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