Introduction to Marketing and 7Ps: An Analysis of ASDA

Introduction To Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY ...........................................................................................................................3
Marketing and 7Ps...........................................................................................................................3
Meaning of marketing ................................................................................................................3
The 7Ps........................................................................................................................................3
Marketing and competitiveness.......................................................................................................4
SWOT Analysis..........................................................................................................................4
Ansoff's Growth Matrix...................................................................................................................5
Description of Ansoff's Growth Matrix......................................................................................5
Use of Ansoff's matrix to analyse the growth strategies.............................................................6
Digital Marketing ............................................................................................................................6
Using digital marketing for improve performance and growth of business................................6
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
The term marketing refers to those actions, activities and methods which are undertake by
an organisation for promote the selling and buying of products or services. In simple terms,
marketing is the activity, set of institutions, communicating, delivering and formulating all those
systems which offer value to customers, partners and clients at large level. This report will
discuss about marketing and also on the 7P's of extended marketing mix. Along with this
marketing method such as SWOT, Ansoff matrix, etc. will also be included in this report for
achieve organisational goals and competitive-position in a parallel manner (FERNIE, 2018).
Furthermore, ASDA is selected as an organisation for this report and this is a well-known retail
business which operate their store among all over the world.
MAIN BODY
Marketing and 7Ps
Meaning of marketing
Marketing is explained as a process of identifying and getting potential customers who
are interested in the organisational products and services. The process of marketing engage
researching, promoting, distributing and selling organisational products and services in a
systematic manner. In the context of ASDA, marketing discipline centres around the study of
market and consumer behaviour for analyse the commercial management of organisation and this
aids to retain customers for longer period through identifying and fulfilling their needs and wants
in an appropriate manner.
The 7Ps
The marketing mix pillars work together for an organisation and this aids the
management for make appropriate business decisions related with marketing activities and
strategy. ASDA induce marketing mix factors for identify the needs, company requirements and
this methods to improve their market size (Gbadamosi, 2020).
 Product- The term product refers to those things or items which are sold by the
organisation. Product portfolio of ASDA is wide and broad as they offer different number
of items to customers. Moreover, marketing mix used by ASDA in context of product is
to offer their products in an unique manner.