Marketing Report: McDonald's Performance, Strategy and Analysis

This report provides an overview of McDonald's marketing strategies and performance. It begins with an introduction to McDonald's, followed by an examination of the fast-food market environment, including political, economic, social, technological, legal, and environmental factors. The repo...Read More

Introduction To
Marketing

Cover Content
 Introduction
 Fast Food market Environment
 McDonald's Marketing Strategy
 McDonald's current marketing performance
 Conclusion
 References

Introduction
McDonald's is an American fast food restaurant,
founded by Richard and Maurice McDonald in 1940
in in San Bernardino, California, United States.
Company mainly specialise in marketing of
Hamburgers, French fries, soft drink, chicken, coffee,
desserts, wraps, breakfast etc.

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In order to promote products and services in
marketplace, McDonald's use advertisement method
on TV, online, radio, using poster sites in the press
for instance in magazines and newspapers.

Fast Food Market Environment
 Political
 Economical
 Social
 Technological
 Legal
 Environmental

McDonald's marketing strategy
Marketing strategy describe and determine the planning and
goals through which an enterprise can easily satisfy needs
and wants of their customers. Marketing strategy is refer
as an effective process that can accept a McDonald's in
order to maximise sales and accomplish sustainable
competitive benefits.

STP Analysis of McDonald's
Segmentation: People willing to have a delicious and
hygienic non conventional meal at a restaurant.
Targeting: Youth and Children from upper and middle
class are known as target audience of the
organisation.
Positioning: McDonald's is a fun occupied fast food
associated the whole family to enjoy.

McDonald's current marketing performance
In the marketplace, McDonald's has better and
strong performance. In this SWOT analysis is
one of the best framework which is used by
McDonald's with purpose to identify their
weakness, strength, threats and opportunities.

SWOT Analysis
Strength: McDonald's has rolled out innovative
products like smoothies, Angus burgers and coffees,
enlarging the range of menu.
Weakness: One of the main weakness of McDonald's is
high calorie and high fat food claimed to be not better
for health conscious.

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Opportunities: Get different products or services for the
vegetarian marketplace in emerging country like
India.
Threats: .Threat from other eating restaurant which can
decrease McDonald's' market share.

CONCLUSION
From the above mentioned information, it can be
concluded that advertisement and different model and
theory of marketing is essential for the organisation
to achieve better outcomes within predetermined time
period.

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Advertisement will also essential for the enterprise to
achieve long term goals and objectives as well as
maximise customer base. With the help of this
techniques company can easily gain better outcomes.

REFERENCES
Moradi, M., Aghaie, A. and Hosseini, M., 2013.
Knowledge-collector agents: Applying intelligent agents
in marketing decisions with knowledge management
approach. Knowledge-Based Systems, 52, pp.181-193.
Saber, J. L. and Foster, M.K., 2011. The agony and the
ecstasy: Teaching marketing metrics to undergraduate
business students. Marketing Education Review, 21(1),
pp.9-20.

Continue..
Sojka, J. Z., 2016. Use of in-class experiential learning
to promote student engagement. InCelebrating
America’s pastimes: Baseball, hot dogs, apple pie
and marketing? (pp. 285-286). Springer, Cham.
Suki, N.M., 2013. Consumer shopping behaviour on the
Internet: Insights from Malaysia. Electronic
Commerce Research. 13(4). pp.477-491.

THANK -YOU