Assignment | Introduction to Marketing

Added on - 06 Jun 2020

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INTRODUCTION TOMARKETING
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Marketing techniques are used to market products in two organisations..............................1P2 Limitations and constraints of marketing.............................................................................2TASK 2............................................................................................................................................3P3 Company uses marketing research to contribute in plans......................................................3P4 Marketing research for marketing planning...........................................................................4TASK 3...........................................................................................................................................5P5 Groups of customers are targeted for selected products........................................................5P6 Coherent marketing mix for new product or service.............................................................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
INTRODUCTIONMarketing is a process in which customer sand seller meet at market place to buying andselling products or services. It is anaction or business of promoting and selling products orservices, including market research and advertising. Tesco is a big retail company in UnitedKingdom. This company deals in many products such as toys, electronic items, clothing, it alsoprovides internet services etc (Anda and Temmen, 2014). In this report mentioned about themarketing techniques that are used to market goods in two different organisations. There aresome of the limitations and constraints of marketing. Tesco uses a marketing research tocontribute to the development of the marketing plans.TASK 1P1 Marketing techniques are used to market products in two organisationsThe companies use the marketing techniques. There are two different organisations usemarketing techniques those are help to attract consumers towards the products and services toincrease the sales. The organisations are Tesco and Starbucks. These two companies usedifferent techniques. The Tesco is retail company and making clothes, food products and homeproducts which can satisfy the needs and wants of consumer. This company uses the marketingtechniques like Growth Strategies.In growth strategies, a business firm uses this to expand the business and their customers.It was introduced by Ansoff (Barile and et. al., 2012). Ansoff gave growth matrix which helps inplan products and their strategies of growth. In this includes:Market penetration-In this, company focus on selling its goods or services in to itsexisting marketing to its existing customers to increase its market and gain profit.Market Development-It means to introduce new markets foe existing products. Thecompany segments its market and develop new market so that, company can target newcustomers for increasing their sales.Product Development-In this, company modified its product by finding new methods orways.Diversification-It means that company enlarge range of its products and varying inoperations.1
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