Introduction to Marketing | Assignment-1

Introduction to Marketing
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Answer to Q.1
Jollibee Foods Corporation, a fast food company from Philippines, is serving the community of
international market with their different types of fast foods. The company started to cater with
products of fast food segment like chicken, sandwiches, spaghetti and burgers for its customers
to fill their need of getting fast and healthy food during busy hours. The products and services
offered by them are matching the requirement of international target audience globally.
(Jollibee, 2019)
Answer to Question.2
While entering an international market, consideration of different macro-environmental factors
are to be considered to ensure long-term sustainability of Jollibee business. They are- political,
economical, social and natural environment for the chosen overseas locations by Jollibee. (B2U,
2016)
Political factors determine the stability of any business in any overseas country. These factors are
considered as stability of government, strong administration, and transparent outlook of
legislative bodies for implementation of regulations. In my opinion, when any company wants to
expand its business in a foreign country, it needs stable political situation to ensure sustainable
business practice in that country followed by strong administration of local governmental and
regulatory authorities with prudent approach.
Economical factors consist of finance availability and per-capita income of the country. These
factors are determinant for success as finance availability and affordability of the people to avail
the products and services offered by the company are most important economical aspects to
ensure steady business of the company.
Social factors of any country like the ethnicity, food habit and other social features of the
communities are important to determine the success of Jollibee business.
Natural environmental factors for Jollibee are the pollution regulations imposed by the
environmental authorities of any overseas country chosen for business expansion.
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