Introduction to Marketing Assignment - Sony music entertainment

Added on - 11 Nov 2020

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INTRODUCTION TOMARKETING
Table of ContentsINTRODUCTION................................................................................................................................3MAIN BODY.....................................................................................................................................3TASK 1.................................................................................................................................................3TASK 2.................................................................................................................................................4CONCLUSION....................................................................................................................................7REFERENCES.....................................................................................................................................8
INTRODUCTIONMarketing means the state where a company or industry promote or sell their products andgive services, considering market research and advertising of their product. This study will be basedon Sony music entertainment which is an American global music corporation. Sony music companyalso provides high to medium price mobile phones. This study will explain the marketplace andstrategies of Sony music entertainment. It also explains the marketing strategy adopted by Sonymusic entertainment competitors.MAIN BODYTASK 11 Marketplace of Sony music entertainmentSony music entertainment is world recorded music industry, there actual roll is to makemusic with international and local artists or superstars. Sony corporation is the owner and Sonyentertainment is their general partner, the products of this industry is music and entertainment. Thisis the second largest industry in one of the big three companies who record music. Sony is also runmany successful reality TV shows, such as Got talent, Indian Idol, X Factors etc. They also runmany other channels like S sub entertainment, Sony mix etc. it is worldwide famous musiccompany. American music organisation owned Sony music company (Sargeant and MACQUILLIN. 2016). The company always comes up with innovation and new technique of creating music. Thismusic company established their headquarter in New york city, New york, United state and alsoworking in India. Sony music enterprise served their services at worldwide area.Sony music entertainment always maintain their position in the marketplace throughcreating good music and TV serials. Now they are also planning to innovate something newtechniques to make the best music in the music industry. Sony music builds app to support you tube,this is gonna be the biggest livestream music event ever in the world with google cloud platform.This company faces many others' competition in marketplace. There are some competitors of Sonymusic entertainment in market such as Universal Music Group, Warner Music Group,FueledByRamen, EMI etc. All these companies are also tried to managed their position in themarket. Warner music group is the competitor of Sony music entertainment, it gives a toughcompetition in recording music, publishing music and giving services of artist.2. Marketing strategy of Sony music entertainment and its competitors:Sony has used marketing strategies for the growth and increasing their business, and also hasto proved itself better and smarter than the others company in this area. They used digital marketing
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