Ask a question from expert

Ask now

Introduction to Marketing Assignment - Sony music entertainment

9 Pages2496 Words404 Views
   

Added on  2020-11-12

Introduction to Marketing Assignment - Sony music entertainment

   Added on 2020-11-12

BookmarkShareRelated Documents
INTRODUCTION TOMARKETING
Introduction to Marketing Assignment - Sony music entertainment_1
Table of ContentsINTRODUCTION................................................................................................................................3MAIN BODY .....................................................................................................................................3TASK 1.................................................................................................................................................3TASK 2.................................................................................................................................................4CONCLUSION....................................................................................................................................7REFERENCES.....................................................................................................................................8
Introduction to Marketing Assignment - Sony music entertainment_2
INTRODUCTIONMarketing means the state where a company or industry promote or sell their products and give services, considering market research and advertising of their product. This study will be basedon Sony music entertainment which is an American global music corporation. Sony music companyalso provides high to medium price mobile phones. This study will explain the marketplace and strategies of Sony music entertainment. It also explains the marketing strategy adopted by Sony music entertainment competitors.MAIN BODYTASK 11 Marketplace of Sony music entertainmentSony music entertainment is world recorded music industry, there actual roll is to make music with international and local artists or superstars. Sony corporation is the owner and Sony entertainment is their general partner, the products of this industry is music and entertainment. Thisis the second largest industry in one of the big three companies who record music. Sony is also run many successful reality TV shows, such as Got talent, Indian Idol, X Factors etc. They also run many other channels like S sub entertainment, Sony mix etc. it is worldwide famous music company. American music organisation owned Sony music company (Sargeant and MACQUILLIN. 2016). The company always comes up with innovation and new technique of creating music. This music company established their headquarter in New york city, New york, United state and also working in India. Sony music enterprise served their services at worldwide area.Sony music entertainment always maintain their position in the marketplace through creating good music and TV serials. Now they are also planning to innovate something new techniques to make the best music in the music industry. Sony music builds app to support you tube,this is gonna be the biggest livestream music event ever in the world with google cloud platform. This company faces many others' competition in marketplace. There are some competitors of Sony music entertainment in market such as Universal Music Group, Warner Music Group, FueledByRamen, EMI etc. All these companies are also tried to managed their position in the market. Warner music group is the competitor of Sony music entertainment, it gives a tough competition in recording music, publishing music and giving services of artist.2. Marketing strategy of Sony music entertainment and its competitors:Sony has used marketing strategies for the growth and increasing their business, and also hasto proved itself better and smarter than the others company in this area. They used digital marketing
Introduction to Marketing Assignment - Sony music entertainment_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Sony Music Entertainment Market Analysis
|11
|3287
|299

Marketing Portfolio of Sony Music Entertainment
|9
|2659
|70

Introduction to Marketing- Assignment
|16
|4071
|410

Marketing Strategies Assignment - Sony Music Entertainment
|8
|2287
|223

Marketing Strategy by Sony Music Entertainment : Assignment
|9
|2709
|82

Music Industry: Dominant Players, Revenue Generation Strategies & Impact of Globalisation, Mobilisation and Digitisation
|6
|1565
|90