Introduction to Marketing

This document provides an introduction to the concept of social robots and their role in marketing. It discusses the advantages and disadvantages of using social robots as a marketing tool.

Running Head: INTRODUCTION TO MARKETING 0
Introduction to Marketing
(Student Name)

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‘SOCIAL ROBOT’ as the term speaks for itself as the word automatically turns a mind to the
robotic evolution which is the most advanced thing generated in the history of mankind till now.
Social robots are the machines which work on the concept of artificial intelligence or in other
words where machine knows what to say or react on the particular question asked by the user.
Social robots are the new innovation for the new world of technology and marketing through
which companies can produce the best experience for the users of their product so that
connectivity can be established with in the best standards and full detailed description of the
product line and services offered after and before sales can be produced and detailed in the
proper sequence with all the answers to the question of ever demanding flexible dynamic
demand of the customers (Murphy, Gretzel and Pesonen, 2019). Robots in their mutual
understanding can give a better and calculated output to the users in complex queries which
might varies as place to place person to person and external pressure. Smart robots are those
which interact with customers themselves and in case of a meeting attending robot it can be
remotely controlled so that the actual output which has to be given by the controller can be given
as in perfect basis. Robots produce results based on the data mining, compulsions which human’s
perform, with regular human interaction learning included.
It has the capability to speak the actual natural accent which the user expects when if interacted
with actual human being from the robot (Chu et al., 2017). It is capable of showing the emotions
to the person in conversation, it has the capability to understand the mental models of the other
robots and human in conversation, by forming natural relations with the people and
understanding their needs and wants as consumer from the product and thinking or say working
on how the service can be improved and innovative things which can be done as per the demand.
These robots can be seen as the cleaning robots, talking robots with solving the quires of the
consumers, teachings things to the society, desk service robots, fighter robots, etc.as we can see
the pets we bring down to home which lives with us get friendly and develop a loving relation
with the owner same way the robots becomes social and react in the same way one should do in a
particular situation (Leite, Martinho and Paiva, 2013).

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Every coin has its two phase named as heads and tails so same as in a any new innovation or a
product to be developed or it’s in its developing stages so it also has its pro and cons which
include the advantages of its uses and disadvantages of the product uses by the end user’s. It
implicates to the company developing the product or in the process of its test results that what
will be the advantages from it to the company will it remain till the extent of sales or profit
earning or it will have a positive or negative impact on the company goodwill and its future
objectives. Social robots to be used as the marketing tool will generate many of the consequences
and the positive things to the company’s performance and the profit earning it in the marker, the
market share of the company, the impact on the reach of the futuristic and would be consumers
or say customer for the organization.
Firstly, safe marketing in which such aspect can be explained as the robots has the special ability
of not cheating with the owner of the robot or say it can’t go against the actual data which has
been installed in them. They have the ability to think and react as the guidelines which are being
provided in its system so any unethical thing cannot be preceded by them in the process of
marketing a product or say service. No party in the competition can manipulate them by say
bribing them in the course of action to do negative marketing for the actual owner and go besides
the feuded data in its system. No fraud can be performed by the robots in the sense that no
negative marketing will be processed by the robots. Data will be safe and sound remains down
the line of database of the robot it can’t be changed or manipulated in the course of marketing.
Marketing will be done at its best of the security (Calo, 2011). Secondly, speedily and accurate
performance in which the performance of robot will be at its best as the speed will be the main
character or say the plus point with the accuracy to think and perform in the particular time and
place. Some places where decisions have to be taken with correct temperament, correct time and
accuracy which will give a best edge to the organization among the rest of the squad. No
vacation or say no off, no tea break no lunch break is need in the course of action it’s only their
maintenance should be taken care off (Ivanov, Webster and Garenko, 2018). Thirdly, consistence
and lower burden to employees, it will be maintained in marketing of the product or service of
the organization as there will be no dual mildness situation in the case of robots as they think
only towards the guided work for they are being appointed giving results in perfection, if
thinking will not be segregated giving better results. There will be lowering of burden on the
employees who are doing the multiple tasks earlier will get down to a particular task with better

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results. Fourthly, the level of satisfaction will increase in customers as they will be able to
interact and get the queries resolved at an time at any place wherever they want virtually or in
person. There will never be a state of exhaustion as it will be in human place. Numerous of
questions can be raised and they will get answers in real time no wastage of time. The business
will increase as there will be more of touch towards the prospective consumers and the reach will
be for a wider range of society’s sections (Habibi et al., 2015).
The disadvantages of the social robots are firstly, unemployment, it the process to use of social
robots in the field of marketing will lead to the problem of unemployment as the person whose
work which was for the marketing of the product will be lost they will be discontinued from the
organization as whole. These unemployment will lead to the crime in the society, rape, robbery,
etc., which will lead to harmful situation creation in the end of the story. Emotional crises will
occur at the times people will go in depression as hey will be fired, social belongingness will be
vanished at times. Secondly, the costing of accruing the robots in the meantime will be at its
heights as the accruing of such machinery which is so advance and useful will be at the billions
of dollars at the large scale people will be at very high cost assumption. Replacement of the staff
with robots will increase the expenditure of the organization as the accruing cost of one robot
will be more than the actual working personal salary (Garcia et al., 2009). Thirdly, the actual
expenditure which rises to occur is the maintenance cost of the robot which will go beyond of
thoughts in the meantime. Servicing of the robots will be a costly matter of fact because the spare
parts or any changes in the robots will only be entertained by the organization itself as the cost of
products and the labor charge will be maintained by them in the grace period (Glende et al.,
2016). Fourthly, at times the knowledge which has been presented in the court might have been
altered in the past there will be no way to escape the prison that your re the one who can do the
real stuff. Fifthly, The robots can use their programming language at the certain extent they will
not reply to the current situation as the new examination till to help the course of time (Gupta et
al., 2016).
From the above analysis it can be concluded that, social robot play a prominent role in
marketing. Most of the companies have adopted such method to target their consumers. It has
various benefits, such as the company can able to attract consumers in more effective manner
from such tool, it also help to relieve employees from such burden that made the work more

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effective and accurate. However, at a certain extent, it has some losses as well, the employees
will lose their jobs as social robot do the work of employee that increase level of demotivation
among the employees at greater level. Therefore, it is required for the company to maintain
consistence between social root and employees to make their business more successful in the
market.

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References
Calo, M.R. (2011) 12 robots and privacy. Robot ethics: The ethical and social implications of
robotics, p.187.
Chu, M.T., Khosla, R., Khaksar, S.M.S. and Nguyen, K. (2017) Service innovation through
social robot engagement to improve dementia care quality. Assistive Technology, 29(1), pp.8-18.
Garcia, E., Jimenez, M.A., De Santos, P.G. and Armada, M. (2009) The evolution of robotics
research. IEEE Robotics & Automation Magazine, 14(1), pp.90-103.
Glende, S., Conrad, I., Krezdorn, L., Klemcke, S. and Krätzel, C. (2016) Increasing the
acceptance of assistive robots for older people through marketing strategies based on stakeholder
needs. International Journal of Social Robotics, 8(3), pp.355-369.
Gupta, G., Miller, M.K. and Darda, M. (2016) The key to successful online marketing for an
orthodontic practice: Mastering the plan. In Seminars in Orthodontics, 22(4), 313-321
Habibi, F., Hamilton, C.A., Valos, M.J. and Callaghan, M. (2015) E-marketing orientation and
social media implementation in B2B marketing. European Business Review, 27(6), pp.638-655.
Ivanov, S., Webster, C. and Garenko, A. (2018) Young Russian adults' attitudes towards the
potential use of robots in hotels. Technology in Society, 55, pp.24-32.
Leite, I., Martinho, C. and Paiva, A. (2013) Social robots for long-term interaction: a
survey. International Journal of Social Robotics, 5(2), pp.291-308.
Murphy, J., Gretzel, U. and Pesonen, J. (2019) Marketing robot services in hospitality and
tourism: the role of anthropomorphism. Journal of Travel & Tourism Marketing, pp.1-12.

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