Introduction to Marketing

Running Head: INTRODUCTION TO MARKETING 0
Introduction to Marketing
(Student Name)

INTRODUCTION TO MARKETING 1
‘SOCIAL ROBOT’ as the term speaks for itself as the word automatically turns a mind to the
robotic evolution which is the most advanced thing generated in the history of mankind till now.
Social robots are the machines which work on the concept of artificial intelligence or in other
words where machine knows what to say or react on the particular question asked by the user.
Social robots are the new innovation for the new world of technology and marketing through
which companies can produce the best experience for the users of their product so that
connectivity can be established with in the best standards and full detailed description of the
product line and services offered after and before sales can be produced and detailed in the
proper sequence with all the answers to the question of ever demanding flexible dynamic
demand of the customers (Murphy, Gretzel and Pesonen, 2019). Robots in their mutual
understanding can give a better and calculated output to the users in complex queries which
might varies as place to place person to person and external pressure. Smart robots are those
which interact with customers themselves and in case of a meeting attending robot it can be
remotely controlled so that the actual output which has to be given by the controller can be given
as in perfect basis. Robots produce results based on the data mining, compulsions which human’s
perform, with regular human interaction learning included.
It has the capability to speak the actual natural accent which the user expects when if interacted
with actual human being from the robot (Chu et al., 2017). It is capable of showing the emotions
to the person in conversation, it has the capability to understand the mental models of the other
robots and human in conversation, by forming natural relations with the people and
understanding their needs and wants as consumer from the product and thinking or say working
on how the service can be improved and innovative things which can be done as per the demand.
These robots can be seen as the cleaning robots, talking robots with solving the quires of the
consumers, teachings things to the society, desk service robots, fighter robots, etc.as we can see
the pets we bring down to home which lives with us get friendly and develop a loving relation
with the owner same way the robots becomes social and react in the same way one should do in a
particular situation (Leite, Martinho and Paiva, 2013).

INTRODUCTION TO MARKETING 2
Every coin has its two phase named as heads and tails so same as in a any new innovation or a
product to be developed or it’s in its developing stages so it also has its pro and cons which
include the advantages of its uses and disadvantages of the product uses by the end user’s. It
implicates to the company developing the product or in the process of its test results that what
will be the advantages from it to the company will it remain till the extent of sales or profit
earning or it will have a positive or negative impact on the company goodwill and its future
objectives. Social robots to be used as the marketing tool will generate many of the consequences
and the positive things to the company’s performance and the profit earning it in the marker, the
market share of the company, the impact on the reach of the futuristic and would be consumers
or say customer for the organization.
Firstly, safe marketing in which such aspect can be explained as the robots has the special ability
of not cheating with the owner of the robot or say it can’t go against the actual data which has
been installed in them. They have the ability to think and react as the guidelines which are being
provided in its system so any unethical thing cannot be preceded by them in the process of
marketing a product or say service. No party in the competition can manipulate them by say
bribing them in the course of action to do negative marketing for the actual owner and go besides
the feuded data in its system. No fraud can be performed by the robots in the sense that no
negative marketing will be processed by the robots. Data will be safe and sound remains down
the line of database of the robot it can’t be changed or manipulated in the course of marketing.
Marketing will be done at its best of the security (Calo, 2011). Secondly, speedily and accurate
performance in which the performance of robot will be at its best as the speed will be the main
character or say the plus point with the accuracy to think and perform in the particular time and
place. Some places where decisions have to be taken with correct temperament, correct time and
accuracy which will give a best edge to the organization among the rest of the squad. No
vacation or say no off, no tea break no lunch break is need in the course of action it’s only their
maintenance should be taken care off (Ivanov, Webster and Garenko, 2018). Thirdly, consistence
and lower burden to employees, it will be maintained in marketing of the product or service of
the organization as there will be no dual mildness situation in the case of robots as they think
only towards the guided work for they are being appointed giving results in perfection, if
thinking will not be segregated giving better results. There will be lowering of burden on the
employees who are doing the multiple tasks earlier will get down to a particular task with better