Introduction to Marketing Insights

INTRODUCTION TO
MARKETING INSIGHTS

TABLE OF CONTENT
• Introduction
• STP (Target Market)
• Marketing mix
• Conclusion
• Recommendations
• References

INTRODUCTION
• Marketing insights is considered as the discovery of relevance,
actionable as well as lastly unrealized reality related a target
marketplace as outcomes of deeps, subjective analysis of data.
• Moreover, the effective marketing insights provides value for
both firms as well ass seller into requirements of innovation.
• For this presentation, the undertaken entity Greggs plc which is
known to be leading British bakery chain. Its headquarters is in
Newcastle upon tyne, UK.
• The topic which are going to be discussed in this presentation
are company overview, STP and marketing mix.

STP (TARGET MARKET)
• Segmentation: Each employer specializes in customers with their
capability and with consumer’s intimacy. This strategy of advertising in
a homogenous group is known as segmentation.
• Targeting: In this firm targets those customers who loves food and
bakery products. In this organization targets lifestyle segments to attain
profitable results.
• Positioning: In terms of this segments company needs to promote their
brand by using modern and traditional medium so that they valuable
position within marketplace.