Environmental Analysis of Wesfarmers

Running head: INTRODUCTION TO MARKETING
INTRODUCTION TO MARKETING
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1INTRODUCTION TO MARKETING
Executive Summary
Environmental analysis primarily facilitates a business enterprise to realise the events
occurring on both internal and external level and further to elevate the probability that the
developed organisational strategy will suitably reflect the organisational environment. Analysis
of business environment chiefly helps to recognise strengths, weaknesses, opportunity and
threats of the organisation. Furthermore, comprehensive environmental analysis enables an
organisation to realise political, social, economic, environmental, technological and legal factors
related to its business operations in country. Pestle Analysis is regarded as a strategic
management tool which Wesfarmers managers can implement in order to make improved
decisions regarding the organisations' business procedures. The report has analysed the
environmental factors of Wesfarmers. In addition to this, the paper recommended new product as
per the environmental analysis and provided relevant recommendations.

2INTRODUCTION TO MARKETING
Table of Contents
Introduction......................................................................................................................................3
Background of the Wesfarmers...................................................................................................3
Discussion........................................................................................................................................4
Marketing Environmental Analysis.............................................................................................4
SWOT Analysis.........................................................................................................................10
Segmentation of Wesfarmers Limited.......................................................................................12
4p’s of Wesfarmers....................................................................................................................13
Recommendations for Wesfarmers in promoting Juice Drinks.................................................15
Conclusion.....................................................................................................................................16

3INTRODUCTION TO MARKETING
Introduction
Environmental analysis is essential due to the rapid changes and trends taking place in the
environment which tends to create immense impact on the functioning of any business
organisation. Environmental analysis primarily facilitates a business enterprise to realise the
events occurring on both internal and external level and further to elevate the probability that the
developed organisational strategy will suitably reflect the organisational environment (Fleisher
and Bensoussan 2015). Analysis of business environment chiefly helps to recognise strengths,
weaknesses, opportunity and threats of the organisation. Furthermore, comprehensive
environmental analysis enables an organisation to realise political, social, economic,
environmental, technological and legal factors related to its business operations in country. One
of the highly recognised retailers in the Australian retail sector, Wesfarmers Limited has been
accomplishing the need of its consumers by delivering competitive goods and services for
several decades (Burns, Bush and Sinha 2014). As a result, it is highly essential for the company
to realise its environmental occurrences and further analyse it really to maintain its robust
position in the Australian retail industry. The following report aims to analyse the environmental
factors of Wesfarmers. In addition to this, the paper will suggest new product as per the
environmental analysis and provide relevant recommendations.
Background of the Wesfarmers
From its origins in 1914, as a Western Australian farmer’s cooperative, the organisation
has developed into one of the Australia largest retail companies. According to authors,
Wesfarmers is identified as one of the Australia renowned business enterprises and comprises a