Introduction to Marketing

Introduction to
marketing (Assessment
2)

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Consumer decision making process to automobile sector...........................................................3
Porter’s five forces.......................................................................................................................4
GE Matrix....................................................................................................................................6
BCG Matrix.................................................................................................................................7
STP..............................................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Marketing is an activity which is used in terms of promoting the purchasing and selling of
specific product and their offerings to their potential customers. It undertakes prominent actions
which are useful for company in terms of making effective sales and earning profitability.
Marketing undertake suitable selling advertising delivering of commodities to customers. In
regard of this networking is potential for their customers and past clients which is the part of
marketing activity in terms of developing relationship (Lee, Dewhirst and Cherrier, 2018). To
carry forward this report two organisations are considered first one is General Motors which is
an American multinational company headquartered in Detroit that deals in designing
manufacturing marketing and distributing vehicles and their parts and also offer Financial
Services. Another company is Nissan which is a Japanese multinational automobile company
headquarter in Yokohama and deals in selling car under the name of Datsun Nissan and other
brands. The report tends to cover effective decision-making process porter’s five forces and
apply GE and BCG matrix. Lastly it also explains various segmentation targeting and positioning
strategies which are used by company.
MAIN BODY
Consumer decision making process to automobile sector
Customer decision making process depict the suitable procedure in which the customers
get aware regarding requirements and Desire. For this they can prominently gather the
information regarding the product and services by which we can suitability take the Purchase
Decision and analysed there decision prominently. In relation with General Motors then manager
can prepare suitable customer decision making process in terms of attracting large number of
customer base to increase their profitability. The process is mentioned as underneath:
 Need recognition: It is the basic stage of the process in which customers examine their
requirements which is related with their purchasing decisions and it is based on internal
and external factors (Chernev, 2020). In terms of General Motors, they can prominently
focus on the requirements of customers by which we can purchase their car. For example,
if customers can prominently focus on the purchasing of car by showing their status then
the managers prominently put emphasis on creating awareness which is concerned with
their products by which customers take positive decisions towards the company. In this