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Marketing Techniques Assignment - ALDI

   

Added on  2020-06-04

9 Pages2556 Words86 Views
Introduction toMarketing

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Describe marketing techniques.........................................................................................1P2 Describe the limitations and constraints of marketing with reference to legal requirements................................................................................................................................................2TASK 2............................................................................................................................................3P3 Describe the uses of marketing research of the organisation............................................3P4 Describe the utilisation data and information of marketing research for marketing planning................................................................................................................................................4TASK 3............................................................................................................................................4P5 Explain how and why group of customers are selected....................................................4TASK 4............................................................................................................................................5P6 Develop a coherent marketing mix for new product.........................................................5CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7

INTRODUCTIONMarketing is a crucial function in any business or organisation, and is increasinglyimportant in the modern globalized economy. This report examines marketing strategies of aGerman supermarket chain named Aldi, in the UK. The first section gives a brief history aboutAldi marketing techniques and legislations which company follows. Further the report analysesthe marketing mix 7ps of Aldi.TASK 1P1 Describe marketing techniquesThis report emphasis on different marketing techniques of how the company finds out what acustomer want and when trying to develop the firm for future. Further there are differentconcepts of marketing, functions of marketing, Ansoff’s matrix, branding and relationshipmarketing and survival strategies and how all of these techniques are used to market products(El-Ansary, 2006). Two businesses are compared for detailed examining of marketing techniqueswill be Aldi and Oxfam (Grönroos, C., 2011). Production Concept: This is the production concept in which a business focuses onachieving high efficiency at a low cost and mass distribution. The reason for this is that when thebusiness produces a high amount of products then this mean that customers will want to buymore products. Businesses assume that customers are interested in prices which are low and theavailability of the price which attracts customers.Selling Concept: This is the selling concept in which customers and businesses are lefttogether then the business not buy enough of the products which means the business will have toaccept a severe selling and promotion effort. It also suggests that the business has a set ofeffective selling and promotional tools to inspire more buying.Marketing Concept: This is the key source for achieving business goals, this consists ofbeing more effective than competitors when creating, communicating and delivering customersto meet consumer values. It has seven pillars Place, product, price, promotion, people, physicalevidence, process.Production concept: This is where the business focuses on creating economies of scale inproduction and distribution of product and services. This concept says that customers will favorthose products who offer the best quality and performance.1

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