Introduction to Marketing

Introduction to Marketing

TABLE OF CONTENTS
MAIN BODY...................................................................................................................................3
1: Marketing.................................................................................................................................3
2: Implementation of marketing for organization........................................................................3
3: Ansoff growth matrix...............................................................................................................4
4: Use of digital marketing for improving performance..............................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................1

MAIN BODY
1: Marketing
Marketing is the set of process through which company tries to promote the buying and
selling of their products. Marketing includes activities such as promotion through advertisement,
selling product of product and delivering product or services to customers. While marketing
company tries to increase their customer count and for that they concentrate their promotion to
impress their targetted audience.
Marketing mix
Marketing mix is the complete set of actions through which company tries to promote its
products or brand value which they provide to their customers. Marketing mix allow
organizations to develop their comprehensive marketing plan such that they can improve their
working and goal achieving capabilities. Marketing mix uses 7P's for creating high customer
values for organizational working. Product or service, are the actual representatives of company.
Therefore through proper usage of marketing mix company can determine the threshold for
surpassing customer expectation. Marketing mix also enables companies to ensure effective
distribution for their products and services, so they can provide their high level of services to
their customers. This will enable organizational customers to identify about the products and
services which are provided by company, which will increase their engagement with
organization and lead to increment in sales.
Marketing mix also enables organization to identify the price ranges which they should use to
attract customer and simultaneously get high profit margin. With that this tool also enables
organizations to develop their physical structure such that they provide excellent services to their
customer, at both before and after selling of products.
2: Implementation of marketing for organization
Organizations like Sainsbury, uses marketing to improve their competitive capabilities,
for which they use SWOT analysis. It is a technique used by organization to identify strengths
and weaknesses of their current competitive position, this tool also enables them to identify
opportunities and threats of external environment. Following is SWOT analysis of Sainsbury.
Strength- It is one of the largest supermarket chain of UK which is having many physical stores
in several countries. Company provides wide variety of products to their customers. For