Introduction to Marketing Assignment - Gucci company

Added on - 21 Feb 2021

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Introduction toMarketing
Table of ContentsINTRODUCTION..........................................................................................................................1MAIN BODY..................................................................................................................................1CONCLUSION AND RECOMMENDATION..............................................................................3REFERNCES..................................................................................................................................4.........................................................................................................................................................4
INTRODUCTIONMarketing can be outlined as a activity of socialising or communication the worth ofproduct or service to customers with an objective to increase competitive advantage in anadvanced and inventive style. However, it is considered as the captious role of concern towardsattracting wide range of population in order to enlarge market share or size in a better manner(Barney, 2014). For this report, Gucci company is considered which is one of the reputed Italianluxury brand of fashion and leather goods and it is introduced in the year of 1921. This studycomprises evaluating internal capability of an organisation with the application of SW andMcKinsey analysis. Finally provide relevant suggestion for improving company's overallperformance is also mentioned here.MAIN BODYMarketing fundamentally requisite a procedure to evolve and employ idea in order todetermine demand and fulfil the end customers in an effective or efficient way. Along with this,in order to survive within this competitive world for longer period of time every organisationtakes an initiatory to analyze current or emerging trend of marketplace for attaining higher levelof productivity as well as profit margin (Njeru and Kariuki, 2019). Moreover, fashion industry ofUK is one of the booming sector compare to other which is continuously growing and becomingmore competitive for all existing players. Moreover, today's world is mostly prefers technologiesor advancement as it give each customer more comfortable and satisfaction. Hence, as per therecent report, it has been viewed that online is a next frontier for luxury brands to acquire firstposition within a business in an impressive or productive way. In regard of Gucci, it undergoeswith an issue of recent trends or demand i.e. innovation, marketing strategies which directlyimpact over its profit margin as well as potentiality in attaining high level of volume of sales(ER, Hanggara and Astuti, 2018). Moreover, this increasing competition influence Gucci'sdecision making process as well as its internal business environment. However, there are severalmodels or concepts which enable an organisation to identify its internal capability in order toimprove overall performance of company. In context of Gucci, it implies SWOT analysis andMcKinsey model which is described below:Strength1
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