Introduction to Marketing

Introduction to
Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
Main Body.......................................................................................................................................3
Marketing...............................................................................................................................3
7Ps of marketing.....................................................................................................................3
How businesses use marketing to remain competitive...........................................................4
Ansoff matrix..........................................................................................................................5
Explanation of how business can use digital marketing to enhance its performance & growth.6
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing is defined as series of activities that allow an organisation to promote its
offerings and gain higher profitability in an effective manner. In addition to this, the main
objective of marketing is to capture target market and raise sales effectively (Blakeman, 2018).
The report will describe how marketing mix develop customer value. In addition to this, there is
a description about how businesses use marketing to attain competitive advantage. In the last,
how business entities use digital marketing to enhance its performance & growth is elaborated in
a proper manner.
Main Body
Marketing
Marketing is defined as activities that an organisation undertakes to aware and promote
buying as well as selling goods or service. Along with this, it include all the actions an
organisation consider to draw in customers & maintain relationship with them. It assist business
entities to increase its customer base level which in turn leads to increase in sales and
profitability of an organisation.
7Ps of marketing
Marketing mix refers to a mix consisting different elements that helps the company to
promote their brand or product. These elements helps an organisation in placing right product at
right time and in right place. The 7Ps of marketing are described below with the help of
Sainsbury's example.
Product- Tangible and intangible goods and services manufactured by an organization is
known as product. Sainsbury always prefer to invest in their own brand product development as
it increases the reputation for the quality of their own products.
Place- To determine effective distribution plans for product so that their product have
better reach. Sainsbury offers their products online as well as offline. They have around 600
supermarkets and 8oo convenience stores.
Promotion- It helps in communicating the benefits and features of product so that
product can attract more and more customers and reach to targeted audience. (Sharp, 2017)
Saisbury was the first one to sponsor London Paralympic games as a part of promotion strategy.