Introduction to Marketing

Introduction to marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
MARKETING MIX.....................................................................................................................3
MARKETING AUDIT................................................................................................................5
MARKETING TECHNIQUES...................................................................................................6
IMPACT OF DIGITAL MARKETING .....................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................1

INTRODUCTION
Marketing is said to be that tool which will help the organization to overcome the challenges and
will take their products and services into the customers. Marketing is said to be an essential
factor in almost all the organizations and it serves to be a major boon to the companies in order
to win their pace in this marketing race (Kotler, 2021). There are different aspects that are
associated with marketing and the finest aspects are said to be incorporated in the organizations
in order to cope up with the unhealthy circumstances and the competitive spirit that is given by
other companies. The entire report deals with the marketing as well as the marketing strategies
that are incorporated in every organization such that every factor in detail will help to understand
the essence of marketing.
MAIN BODY
MARKETING MIX
Marketing mix can be said as the set of activities which aid a business for creating better
communication, offers and the name of the brand among the customers. The purpose of
marketing is to increase the market share of the company with various methods. Marketing in an
organization has different researching companies that helps the company to research the different
market function which helps the company to connect with the marketer by utilization of the
information. There seems to be a sense of enormous marketing in almost all the sectors track
from retail link to the automobile industries. Whatever be the sector there seems to be a heavy
competition that is revolving in and around the world. When there is a marketing spirit above all
the circumstances then every organization is picking up better marketing practice that will
enhance their trade. Marketing mix is considered to be a major boon aspect to every organization
where one can understand the prospects that are related with internal as well as the external kind
of facilities that are to be facilitated in the best possible way which will incorporate the spirit of
marketing (Deepak and Jeyakumar, 2019). The marketing mix is of two models which is a7p as
well as the 4p model. It is being chosen by different companies upon their circumstances of
delivering the product as well as the services. The 7 p and 4p marketing mix are said to be
playing a major role where different aspects are elaborated in the form they are to be. the
different 7Ps are as follows:
Product: