Introduction to Marketing

INTRODUCTION TO
MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK ..............................................................................................................................................3
1- Explaining what is mean by marketing and how 7ps are utilized to create consumers value 3
2- Justifying how TESCO can use marketing to remain competitive for that SWOT analysis is
used.............................................................................................................................................4
3- Describing Ansoff's growth matrix and its usage to become a successful brand...................5
4- Explaining how company can use digital marketing to improve its performance & growth 6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing term encompasses varied activities and practices that help companies to grow
and get success while operating in specific sector. The current assignment will base on TESCO,
which falls under list of top 10 supermarket in the world. The study will define marketing term
and explain how 7ps are utilized to create consumers value. Furthermore, it will describe how a
company can utilize marketing to remain competitive, for which SWOT analysis will be used.
The report will justify how can company use Ansoff's matrix to become successful and also
clarify how it can utilize digital marketing to improve performance and boost growth.
TASK
1- Explaining what is mean by marketing and how 7ps are utilized to create consumers value
Marketing means finding out what consumers want, then developing and promotion those
goods at right place in appropriate market (Boyd and Koles, 2019). It defines as process of
advertising goods in profitable market where many customers are seeking to purchase quality
products or services for longer period. It associated with purchasing, promoting, distributing and
selling an item/service.
7ps of marketing mix-
In the world of business, many marketers used varied forms of approaches, concepts and
techniques to create value for their target customers. Here, 7ps of marketing mix as a concept is
used to do so, by using its key elements that are;
Product-
TESCO in order to create consumer value may adopt effective product strategy in term of
selling pet care products, Frozen food, technology, bakery items, gaming goods, home, garden,
toys etc (Rosnizam and et.al., 2020). All these goods creates value for each buyer, because firm
may sell these in appropriate quality and quantity.
Price-
Firm may create value to its consumers, by choosing right pricing strategy, because it is
one of those sources that help to gain attention of customers and provide value to them
(Septianto, Lee and Putra, 2020). Supermarket may use cost leadership pricing tactic, which is
quite beneficial for buyers and its ventures as well.
Place-