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Marketing Management Assignment at Tesco

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Added on  2020-09-17

Marketing Management Assignment at Tesco

   Added on 2020-09-17

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INTRODUCTION TO MARKETING
Marketing Management Assignment at Tesco_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Marketing techniques are used by two business organisations ............................................1P2 Limitations and constraints of marketing..............................................................................2TASK 2............................................................................................................................................3P3 Uses of marketing research of its marketing plans................................................................3P4 Use marketing research for marketing planning....................................................................4TASK 3............................................................................................................................................5P5 How and why groups of customers are targeted ...................................................................5P6 Develop marketing mix for a new product............................................................................6CONCLUSION................................................................................................................................7REFERENCES ...............................................................................................................................8
Marketing Management Assignment at Tesco_2
INTRODUCTIONMarketing is a crucial function in all businesses and organizations, and is becomingincreasingly crucial to success in the modern global economy. Basically it means developing aproduct or service that meets that need and then promoting it so that the audience is aware of itsexistence (Armstrong and et. al., 2014). TESCO is the chosen organisation in this presentassignment; it is multinational seller of retail products and services over the globe. The presentreport will be discuss uses of marketing techniques and limitations of marketing. Along with this,role of marketing research in marketing planning will be also described in this document.Marketing mix of the company is prepared in order to target potential customers. TASK 1P1 Marketing techniques are used by two business organisations Marketing is the process of meeting the necessities and wants of customers. Mostbusinesses today are having rivalry towards generating the most profits as there are a lot ofcompetitors in the business world. Marketing techniques are one of the ways that a businesswould do to increase its productivity and sale. TESCO and Starbucks are two differentbusinesses, there marketing techniques are stated as follow: - Starbucks - Starbucks is one of the largest coffee house in the world with more than 20,000 storesglobally. Starbucks opened its first store in America by three business partners and they wereinspired by another coffee businessperson that sells high-quality coffee beans and equipment.Branding- It is the process that is included in making a unique name and image for the products inthe customers’ minds. Starbucks use branding to meet its target customers. Brand Extension-Brand extension is a technique of launching a new product by using an existing brandname on a new product in a different category. Starbucks used to sell only coffee products butthey expanded their businesses by taking the risk of producing new products such as makingtumblers and mugs. Relationship Marketing-I
Marketing Management Assignment at Tesco_3

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