Introduction to Marketing: Tesco's Extended Marketing Mix, SWOT Analysis, Ansoff's Growth Matrix, and Digital Marketing Strategies

Introduction to Marketing

TABLE OF CONTENTS
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
1(a) Defining Marketing.............................................................................................................3
1(b) Presenting the extended marketing mix with example........................................................3
(2) Explaining competitive advantages by SWOT analysis........................................................4
3(a) Describing Ansoff’s growth matrix.....................................................................................5
3(b) Explaining Ansoff’s matrix to analyse the growth..............................................................5
(4) Explaining use of digital marketing to improve performance and growth of organization. .6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing consist of all the activities which designed to satisfy the need and wants of a
consumer through exchange process. The present study will highlight marketing-mix with the
example of Tesco. Also, analysis the internal and external factors of an organization by SWOT
analysis. Moreover, this report will identify growth strategies by using Ansoff Model. Further, it
discussed how the company uses digital marketing to improve entity’s performance and growth.
MAIN BODY
1(a) Defining Marketing
It refers to all the activities that are related to buying and selling of a product and services
(Apopiy and Dmytrenko, 2017). Marketing is a process of planning & executing the conception,
promotion, pricing and also distribution of goods and services to satisfy the need of an individual
consumer. This includes selling, advertising and delivering the product to an individual and
organization. The common example of marketing are billboards of road side, television
commercials advertisement and magazines.
1(b) Presenting the extended marketing mix with example
Marketing Mix
Extended marketing mix is the combination of seven elements of marketing that help the
business in order to achieve goal and objectives. By referring Tesco as an example of extended
marketing-mix as explained below:
Product- Tesco has a wide variety of products and services includes clothing, food,
financial services, etc. Thus, company expanded its business into the online marketing stores by
offers free grocery delivery services and free music downloads.