3INTRODUCTION TO MARKETINGMarket analysis:Wedding barn by Delilah and Monica is a start- up business plan to be initiated in theCanberra region. The mission of the business is to provide a complete package for weddings andanniversaries. Delilah is experienced in organizing large function while Monica is a target chef.According to the wish of their customers, both of them could provide Tropical, Western or moretraditional kind of wedding parties. The services also consist of catering, entertainers,hairstylists, musician, honeymoons package, florists and budget planning (Hoye & Johnson,2016). The main objective of setting the weeding barn is to provide both a pleasurable andmemorable experiences to their clients. The total average cost of a wedding is above $30,000. Maximum cost is spent on thevenue and other cost includes catering, entertainment, car services, florists and musicians(Warnick, Bojanic & Xu, 2015). The large barn is sufficient for arranging the wedding ceremonyin the Canberra area. This further saves the high costs related to the wedding business. Around $35 billion are spent each year on the receptions and wedding throughoutAustralia (ABC News., 2018). In the recent times professional wedding planners have become acommodity rather than calamity. In Canberra region, every individual is also a potential clienttherefore it is vital to advertize to family members, grooms and brides. The number of marriagehas increased by 4.2% in the year 2016. Market segmentationMarriage is a billion dollar industry in Australia and the marriage rate is still being toremain same in the near future. In Canberra, where Wedding Barn is planned to operate their

+13062052269

info@desklib.com

SWOT Analysis of Wedding Barn

Contribute Materials

Related Documents

Asian Wedding and Bridal Wear