Introduction to McDonald's, New Zealand

Running head: INTRODUCTION TO MCDONALD'S, NEW ZEALAND
Introduction to McDonald's, New Zealand
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1INTRODUCTION TO MCDONALD'S, NEW ZEALAND
Table of Contents
1. Introduction and Background......................................................................................................2
1.1 Background of the Organisation............................................................................................2
1.2 Statement of the Problem.......................................................................................................2
1.3 Signs or Symptoms of the Problems......................................................................................2
1.4 Possible Causes of the Problems...........................................................................................3
1.5 Benefits of Exploring the Problem........................................................................................4
References........................................................................................................................................5

2INTRODUCTION TO MCDONALD'S, NEW ZEALAND
1. Introduction and Background
1.1 Background of the Organisation
McDonald Restaurants Limited is considered as the new subsidiary of the international
fast food restaurant chain in New Zealand. The restaurant was firstly built in 1976. With the
growth in the number of outlets and the reach of the business, the company has opened more
than 160 restaurants on a nationwide basis. It thus serves more than one million people each
week.
With a large number of outlets in the country and worldwide, the franchise is primarily
responsible for the selling of cheeseburgers, hamburgers, soft drinks, French fries, breakfast
items, milkshakes, desserts and many more (McDonald's New Zealand, 2019). McDonald mainly
focuses on changing consumer tastes and thus plans over strategies that would be able to suit the
needs of their valuable customer. With the change over such changing tastes, McDonald has
recently introduced new services and menu that includes fish, salads, wraps, fruit and smoothies.
The company also operates its McCafe and George Pie chains along with their stores. The
primary operations of McDonald in New Zealand are based in Greenlane, Auckland from where
a major portion of services is being provided.
1.2 Statement of the Problem
McDonald is facing a serious problem based on customer retention and lack of a proper
business application that would track down each of the necessary details of their business.
1.3 Signs or Symptoms of the Problems
Based on the scenario of the problem, the signs or symptoms that could be discussed are: