Introduction To Mercedes Benz Marketing
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Added on 2020-10-22
Introduction To Mercedes Benz Marketing
Added on 2020-10-22
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Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Overview of UK Car Manufacturing Market..............................................................................1Main factors impacting the operations of Company...................................................................2Marketing Performance and Strategy of Company.....................................................................3CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTION The automobile industry plays a huge role in driving the economy of United Kingdom asit contributes a large section in the GDP of the country. This industry is growing rapidly as ithelped in establishment of various companies and organisations that created opportunities ofemployment for people of United Kingdom, helped in growth and development of country,generated income and improved the life of people. This sector experienced downfall at the timeof Brexit as major factories and companies were shut down making people loose their jobs andcountry suffer. To study the level of expansion this sector can experience through marketingchannel will be a major part of this report and the company selected for this report is MercedesBenz. It is a German based automobile company founded in 1886 and it manufactured world'sfirst car. What role is performed by the marketing team of Mercedes Benz to expand thecompany all over the world is guiding light of this report.MAIN BODYOverview of UK Car Manufacturing MarketOver some years, United Kingdom was termed as a largest car manufacturer company inthe world. Cars manufactured in UK holds a prestige around the car as it is considered that thesecars have the best quality and best services, but the car manufacturing units in UK are mainlyforeign companies which suffered a backlash when economic recession happened, that is, Brexit.Due to British exit from European Union, major industries including automobile were suffered ascompanies were shut down which had a huge impact on the economy of the country. Major carmanufacturing companies in UK including Jaguar, Honda, Land Rover were shut down becauseof it (Bacik, Gavurova and Fedorko, 2015). But, this sector was able to stand up on its own by 2017 as the sector experience gain bythe end of year as it can reflected through this chart: 1
(Source-An Overview of Automotive Sector Trends and the Possible Impact of Brexit, 2018)From the above chart, it can be established, that by the year end of 2017, this industrywas able to made a turnover of £82 Billions and created a job opportunities for thousands ofpeople in manufacturing of these cars as well as in automobile industry. There were millions ofvehicles manufactured in the time-being and also exported around the world. The automobile industry is rising again after the recession named “Brexit” and alsohelping in constructing back the economy of United Kingdom by creating employment andcontributing towards economy as well (Baker, 2014). Main factors impacting the operations of CompanyMercedes Benz is a German based automobile company. It deals in designing,developing, manufacturing, marketing and selling of vehicles. The first car was created by KarlBenz in year 1886. It was the first company all over globe who created a car and marketed in theworld as a vehicle manufactured by them was the first prototype which works on engine and cantake more than one people at the same time. This company is famous for the luxury vehicles theymake in order to satisfy their customers in the form of branding and quality of life they provide.The company believes in innovation as the vehicles manufactured by Mercedes Benzdistinguishes themselves in the market due to uniques features they have. The company believesin providing the best or nothing as it is the slogan of the company. The headquarters of thecompany is located in Stuggart, Germany.There are variety of factors that have a impact on the operations of Mercedes Benz. Someof them are:2Illustration 1
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