Multimedia Technology and Its Impact on Society

The provided project report analyzes the significance of multimedia technology in modern society. It highlights how multimedia technology facilitates communication with friends and family, enables easy access to various web sites, reduces complexity in work, and supports social media like Facebook. The report also discusses how multimedia technology has changed the way people consume content, interact with each other, and view social issues. Overall, the assignment emphasizes the importance of understanding multimedia technology for individuals.

Introduction to
Multimedia Technology

Table of Contents
1. INTRODUCTION.......................................................................................................................1
Explanation of multimedia delivery platform........................................................................1
2. Examples of application and importance of delivery platform....................................................1
3. Advantages and disadvantages of delivery platforms..................................................................2
4. Example and background of social media Application...............................................................4
5. Positive impact of social media applications...............................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

1. INTRODUCTION
Multimedia can be defined as various types of computer applications that helps people to
interact, communicate and share information easily. Large organisations use this technology to
conduct training programs, implement attractive graphics on their websites and maintain their
web pages. It has facilitated individuals to be in touch with each other. In this technology texts,
graphics and animations are used to supply information to the users (Jones, 2013).
In this project report various topics are discussed that are explanation, examples,
advantages and disadvantages of multimedia delivery platform and background, application and
positive impact of social media applications.
Explanation of multimedia delivery platform
Multimedia delivery platforms: These are the that helps to deliver all the multimedia
programs to the users. Following are the types of such platforms:
 Mobile device: It is a device which can be hold and operated in hand by a user. It has
various features such as data storage, easy processing, good display facilities and
involvement of latest technology. In other words, it can be defined as handheld
computers. It is an electronic device which can be moved from one place to another
easily.
 Web browser: It is a software application to gather information on world wide web. In
web browsers every page, video and image is defined as a URL. It allows the uses to
access, locate web pages. Now a days web browsers are fully functioned and it can easily
display HTML web pages and other applications (Koskinen, 2017).
 Information kiosk: It is used to access right data from hundreds of applications.
Information kiosk is self service technology that can help an organisation to meet demand
of large public. It provides accurate substance in optically pleasing manner.
 CD/ DVD: These are mainly used used to store data, movies and other type of videos.
To access DVD or CD in a personal computer the user must have a software and a ROM
drive.
2. Examples of application and importance of delivery platform
Applications
Mobile device:
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 These are used to stay in touch with family members and other people easily.
 It is used in businesses to track activities of employees and interacting with them easily.
Web browser:
 Major application of web browser is to access different websites.
 These are used to gather information from various sources.
Information kiosk:
 It is applied by shopping malls and other social places to manage queue.
 It is used by museums to provide various information's related to history or other fields to
the visitors (Krstev & Trtovac, 2014).
CD/ DVD:
 These are used by individuals and companies to keep data in tangible form. DVD/ CDs are used by software companies to sale their software.
Importance
Mobile device:
 It is very important as it can change the way of communication by providing easy and
fast way for the same.
 It is vital to be informed.
Web browser:
 It is important to access and used web sites.
 It helps to surf information on internet.
Information kiosk:
 Helps to improve efficiency of a business by reducing work load.
 It enhances customer service by providing them unique experience.
CD/ DVD:
 These are important for those companies who keep their data in concrete form.
 Data stored in CD/ DVD can be easily access through laptops and personal computer.
3. Advantages and disadvantages of delivery platforms
Delivery platform Advantages Disadvantages
Mobile devices  It provides higher efficiency  Cost vary with the changes in
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and productivity of staff.
 Enhanced quality to make
payments and accept
receipts in wireless form
(Zhang & Chen, 2012).
 Resulted in developed
networking susceptibility.
 Facilitates people while
communicating in and out of
workplace.
technology and mobile
devices are very costly as they
are made according to latest
technology.
 People become more social
while performing any activity
such as eating, drinking and
other which is not good for
their health and their personal
relations.
Web browser  Allows the user to access
any type of data on web.
 It makes research quick and
easy by providing valuable
information.
 It shows and stores network
related information.
 There is no add on support on
web browsers.
 Get interacted with bugs
easily.
 Speed get slower when a large
number of users are using at
same time.
Information kiosk  It provides large screen to
show information.
 Provide various information
on one screen.
 Reduced cost to companies
of hiring human assistants
by replacing them.
 Maintenance is required on
regular basis.
 One time installation cost is
very high.
 Users require proper guidance
while using it for the first
time.
CD/ DVD  Data can be stored without
any regular supply of power.
 Keep the data stored in one
place.
 It has option of read and
write data.
 Few of the CD/ DVDs do
have feature of deleting data
or rewrite.
 It consumes a lot of power to
run.
 If it is dropped then there is a
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possibility of, to be broken or
dmamaged.
4. Example and background of social media Application
Example of social media application: The best example of social media is Facebook
which is used by every individual now a day to be in contact with their friends and family. It
helps people to communicate easily with other users all around the world. It also provides a
group feature in which a user can communicate with a group of interest. People may like pages
of various celebrities and add friends from any corner of world.
Background of Facebook: Primary colour for Facebook is blue as the owner of this
website is red green colour blind who is Mark Zukerburg. A combination platform based Hbase
is used by face to store data crosswise apportioned machines. A new open sourced programming
language which is Hack has been announced by Facebook in year 2014. Momentum platform is
used to deliver end number of emails. Every registered user gets personal profile of Facebook
that shows their posts and content to other users (Background of Facebook. 2018). A new feature
of gender setting was introduced by face in year 2014. Option of news feed was added in year
2006 that appears on every user's homepage.
5. Positive impact of social media applications
Positive impacts of Facebook:
 To the user: It is a place where users can practice empathy and have a real impact on
their friend circle. It has provided a good platform to the shy children to get interacted
with world. It motivates individuals to enhance their self-identity by posting photos,
getting likes and comments. Various users can get information of their favourite
celebrities, role models and ideals to change their attitude.
 To the society: It has helped the society to be in touch with friends and family and to
keep information of their standard of living. It has increased the possibility of making
new friends and meeting them to know each other (Feng, Siu & Zhang, 2013). This can
lead to a great friendship and a good bond for a long period. Most of the people find it
easy to get interact with unknown persons easily as compare to known. It helps to be
social and communicate with various people. There are various users of Facebook
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allaround of world and they share information through chatting and posts. Youth of the
society is mainly affected by Facebook and most of the users on the site are young. It also
helps in sharing study material; students can share data regarding school work.
 To the nation: It has changed the way of communication as it is a site which is used all
around the world. It can help to interact with old friends whether they are in other nation
of in same nation (Ohm, J. 2012). Facebook have affected the way in which social life is
shared, because every person is now addicted to this site and posting pictures to share the
life socially. It has helped to modify the way to consume content as important content has
been posted by users on Facebook. It has changed the view of people regarding politics as
Facebook provide all the latest information regarding any type of social issue and
activity.
CONCLUSION
From the above project report it has been analysed that multimedia technology is very
useful for the world as it can help communicate friends and family easily, store more and more
data, gather valuable information and access different types of web sites. It is important for every
individual to have knowledge of multimedia technology as it can reduce complexity in work.
Social media like Facebook is used by end number of people all around the world as it helps to
be in touch with various persons.
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REFERENCES
Books and Journals:
Feng, D., Siu, W. C., & Zhang, H. J. (Eds.). (2013). Multimedia information retrieval and
management: Technological fundamentals and applications. Springer Science &
Business Media.
Jones, G. J. (2013). An introduction to crowdsourcing for language and multimedia technology
research. In Information Retrieval Meets Information Visualization (pp. 132-154).
Springer, Berlin, Heidelberg.
Koskinen, I. (2017). Mobile multimedia in action. Routledge.
Krstev, C., & Trtovac, A. (2014). Teaching Multimedia Documents to LIS Students. The Journal
of Academic Librarianship. 40(2). 152-162.
Ohm, J. (2012). Multimedia communication technology: Representation, transmission and
identification of multimedia signals. Springer Science & Business Media.
Zhang, C., & Chen, X. (2012). Use of Multimedia in Gross Infective Pathogen Experimental
Teaching. Procedia Engineering. 37. 64-67.
Online:
Background of Facebook. 2018. [Online]. Available through:
<https://www.socialmediatoday.com/content/ultimate-history-facebook-infographic>
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