Introduction to Operation Management (Pdf)

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Introduction to operation andservices
Table of ContentsINTRODUCTION...........................................................................................................................1TASK.............................................................................................................................................1Importance of operational management in Watson Engineering................................................1Techniques used for operational improvement strategy.............................................................3Conclusion and Recommendations..................................................................................................7REFERENCES..............................................................................................................................10.......................................................................................................................................................11
INTRODUCTIONOperation management refers to a business function which is responsible for planning,organising, coordinating and controlling the resources. It is considered as core function oforganisation which transform all inputs into outputs. It includes manpower, material and moneyneeds to make products or services in best qualitative manner. For increasing efficiencies ofservices, main role of operational managers of a company is to develop product value at eachphase of production. They also formulate strategic and tactical decisions in order to displayunique features of products. This would help a corporation in become competitive at marketplaceand increase sales performance as well(Bazargan, 2016). The present report is going to explainhow a company can introduce operational based improvement strategy. For this purpose, WatsonEngineering Tooling Company is taken which deals in manufacturing sector.Watson Engineering Company provide a wide metal prototype and production parts toother industries of UK. Providing metal fabrication solutions in manufacturing is considered ascore competencies of this company. Along with this, it also specializes in robotic welding, tubebending (bent tubular product), CNC machined components, press brake, powder coating,stamping, laser cutting and assembly services etc. Due to increase in competition and decline ofengineering in North East of England, it's managers have realised that there is a high demand ofproducts but run business successfully in future seems to be untenable. Therefore, to overcomefrom this threat on future business, they need to make alternative radical strategies for survival ofcompany.TASKImportance of operational management in Watson EngineeringOperation refers to an activity of introducing and managing the resources which aredevoted to production as well as delivery of products at marketplace. It is also considered asprocesses by which a company can transform inputs into outputs(Escolán and et. al., 2017).Similarly, a service can be defined as a product of experience or interaction among businessproviders and clients. This would made to provide satisfaction to customers who availedproducts of a company. Service may be classified as tangible or intangible items as per nature ofbusiness. For example: Increased saving costs refers to tangible service while customersatisfaction as intangibles. Therefore, providing effective services to people and obtain their high1
satisfaction, considered as main goal of organisations. As per present Scenario, The WatsonEngineering Tooling Company has established its business in early 1980's. It deals inmanufacturing sector and offers a wide range of products like engineering calipers, scribes(initial range of products which further supplied to local industries dealing in same sector) andmicrometers, etc. These initial items are required to manufacture further high quality and longlasting items. The manufacturing operations in such organisations is generally stated as processof making products, keep them proper store and deliver it on time to customers(Vuchic, 2017).Operational managers of this company also concerns on understanding concept of servicemanagement. It covers various activities like managing partners, investors and business clientsetc. This concept also emphasises with delivering products or services to customers in highlyefficient manner. It assists managers to understand demand and need of consumers, manageprocess of delivering services as well as ensures that objectives should be met. This wouldincrease value of products and services in minds of customers. They will also used to purchasecommodities from such business organisation.In manufacturing and construction sector, demand of such products are much high. Butstill owners of Watson Engineering have realised that due to decline in North East of England aswell as increased competition from globalization, sustainability of this type of business cannot begained in future. The production plant of Watson Engineering had a strong financial base andloyal staff members which helps a company to be more productive in a competitive market.Watson Engineering has provided various forms of health insurances to their employee's andtheir family members. They also give them rewards for their hard work and to generate a healthycompetitive environment within an organisation. They follow all the modern managementprinciples to manage their employee's in an appropriate manner to make their work efficient thiswill simultaneously increases overall development of Watson engineering(Smith, 2014). Themain agenda of this organisation is to analyse all the internal factors that's why it is internallystrong as compare to it's competitors. It is an operationally specific firm that manage and operateexisting resources.Therefore, in order to overcome from this threat and bring efficiencies of production, itsoperational management has performed various activities. As per module of businessoperational management, the main function of this concept is to transform input (resources) intooutput (products and services). For this process, operational managers of Watson Engineering2
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