Human Resource Management and Marketing Strategies

The assignment emphasizes the key functions that contribute to the brand image of an organization, such as human resources and marketing. It highlights the significance of implementing flat structures for developing growth and contributing to success.

Introduction to Organisational
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
PART 1 ...........................................................................................................................................1
1. Discuss the key functions help to promote image of organization ........................................1
2. Demonstrating impacts of organizational structure in attaining success................................5
CONCLUSION ...............................................................................................................................7
REFERENCES ...............................................................................................................................8

INTRODUCTION
The management is the process of planning, organising, leading and controlling resources
of a company. The organisational management includes proper adjustment of setting values and
rules of firm, designing of structures, arranging all resources and managing day to day
performance. This assignment is based on Grace Food that is a food manufacturing company
established in 1922. This Report will discuss the key function of business that can help in
promoting image of organization. Study will describe effectiveness of structures in order to raise
brand image and overall profitability of the organization (Armstrong and Taylor, 2014).
PART 1
1. Discuss the key functions help to promote image of organization
There are different key functions of a company such as human resources' management,
marketing, finance and customers services which are helpful in promoting image of Grace
Foods.
Human Resources Management (HRM): The human resources are people those who
work in the firm and contribute to raise profitability of firm. It includes manpower, talents,
labour, personnel and people. HR department is responsible for managing human resource of an
enterprise. HRM is the strategic approach to effective management of workers and organization
which helps in gaining competitive advantage (Functions & Practices of Human Resource
Management. 2018). HR designs work responsibilities in such manner so that employees can
perform well and can contribute in maximizing performance of business. The purpose of HRM
practices in Grace Food is to increase productivity and effectiveness of employees. The basic
objective of HR is to acquire, develop and retain talents within business for longer duration.
They have to design employee’s benefits, recruitment, training and development, performance
appraisals and manage pay roll system.
HRM Practices:
There are various practices in HR department of Grace Food are describes as below:
Manpower Planning: The HR department is responsible to make plan for manpower
which is used for managing resources of Grace foods. For planning of manpower, HR is to
exchanging information, arrange training of staff in the organization (Bailey and et.al, 2018). It is
the practice for taking reviews, plans of update and competency of profiles in workplace. By
making effective plan HR department can fill the gap of skills required in the firm. This would
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support in promoting brand image of the Grace Foods. It is helpful in increasing growth and
development opportunities for company.
Recruitment and Selection: The HR team has to design recruitment and selection process
for managing human resources in company (Bailey and et.al, 2018). HR is uses different
methods for selecting new employees in organization. Therefore, HR team is adopting
appropriate method for selecting suitable candidates can contribute in growth and development
of Grace Foods. The HR team ensures to recruit such candidate that has necessary skills and
quality that is required to for particular job.
Training and development: It is another practice of HR department in which human
resource manager of the Grace Food has to provide training to new and existing employees.
Through training, HR tries to raise their skills, knowledge and abilities so that they can perform
well. It helps in improving performance level of workers in the workplace (Breči and Simintiras,
2016). Training and development is incorporated with manpower and succession planning of
employees. It aids in promoting image, growth and development of Grace Foods.
Performance Management: The HR team is measure performance of all workers. It is
the system that help in identifying training and development needs of staff members of Grace
Foods. They are to manage presentation of all workers and they have to implement effective
strategies for improving their performance in company. The execution of workers can support in
attracting more consumers and making them loyal towards brand. Therefore, they are to use
different methods of training and development for improving skills and abilities. It helps to
promote of the firm and raising its profit as well (Deery and Jago, 2015).
Employees Relation: The HR team has to maintain relationship with employees in
workplaces. So that, all employees can communicate properly and work comfortably.
Employees' relation is more helpful for working in a team. HR is organizing various kinds of
events and programs for interaction of new employees with existing in workplace. It is helps to
identify an individual's performance while working in a team. It is also promotes image, growth
and development of Grace Foods. Therefore, HR should maintain and develop relationship
between employees in the company (Human, Bick and Singh, 2016).
Rewards Management: The HR team is plan and manage of rewards system of
employees performance in the workplace. It is main responsibility of them that to give benefits
and to workers so that they feel happy and valued.. It is system in the Grace food that to provides
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compensation and pay according to work performance of employees in the Grace Foods. It helps
in increasing level of performance, quality, skills and capacities of staff members so that they
can complete tasks and responsibilities effectively. It helps in promoting image of the
organization. In case, if employee is not satisfied with benefits and pay then entity can lose its
talented workers. This impacts negative on brand image of the firm (Marchington and et.al,
2016).
Services Quality Enhancement: The HR team works for enhancing quality of services of
employees in the workplace. It includes improvement of productivity and efficiency, measuring
and tracking performance of staff in the company. It is ensured that staff is taking more initiative
for providing quality services to consumers of Grace Foods. It increases public image of
enterprise. The HR manager manages policies, procedures and practices which reflect the
cultures and values of business (Nyuur, Brečić and Simintiras, 2016).
Marketing
The marketing is the process of market the product and promote the brand across the
world. Marketing manager has to communicate necessary information to consumers so that they
can know about amazing services of the firm.. The marketing is process of developing strategies
for the growth of the enterprise and , promotion of the company. The purpose of marketing is to
increase sales and profits of company. The Grace Foods is company which manufactured foods
and beverages products. Therefore, marketing manager of enterprise implements various
strategies and function for raising sales and profits.
Function of Marketing:
There are various function of marketing department such as follows:
Assessing Opportunities: The marketing manager of Grace Foods has to assess
opportunities for business. These opportunities are helpful in identifying goals and increased
profits of firm (Tengilimoglu, Atilla and Dursun-Kilic, 2016). The manager has to adopt
dynamic view of marketing opportunities through planning of innovation programs. Therefore,
manager and employees has to accept all risks and have to find solution to resolve these
challenges.
Marketing Planning : The marketing manager makes marketing planning. Marketing
plan assist in communicating right message to the right audience so that they can take interest
and experience services of the Grace Food.
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Product Design and development: The marketing manager has to design and develop of
products in such manner so that consumers can buy this product. It is important that designing of
products should correct and attractive, so that company can increase sales and profits. The
manager should make efforts on products design so that it can gain competitive advantages. It is
not enough to prepare a design but it is essential to make regular changes so that products can
satisfy needs of consumers (Human, Bick and Singh, 2016). This can create positive image in the
mind of consumers.
Standardisation: it is essential for the business that to follow standards and design
products as per industry standards. The marketing manager should make efforts to determine
quality and design of products of Grace Foods. It helps in attracting customers and increasing
sales. It can promote brand image of the firm across the world.
Packaging and Labelling: The marketing manager of Grace Foods is responsible for
attractive and accurate packaging and labelling of products. The packaging of products needs to
be done in such manner so that it can avoid damage, breakage and destruction while transit of
goods (Marchington and et.al, 2016). The handling, lifting and transferring are facilities of
packaging. Packaging materials involved wooden box, plastic bags and bottles etc. labelling is
must on products for information regarding products and its producers. The packaging attracts
the customers and supports in increasing sales of business unit.
Branding: The marketing manager of Grace Foods aims that their products get special
identity in the market. The objective of branding is to show their unique identify and gain
competitive advantage. It helps to increase sales and profits of company.
Pricing: It is most important function of marketing for deciding of pricing of products of
Grace Foods. The cost of products, rate of profits, competitor pricing and products and
government policy which affects pricing of products. Therefore, manager is to determine the
price in appropriate manner for earning profits (Nyuur, Brečić and Simintiras, 2016).
Places: The marketing manager is to making decision for carrying goods from production
place to consumption point of goods. It is responsibility of manager that goods are reached on
right time on the right place. It is to helps for customers taking products according to their needs
and wants. It helps to increase sales and image of company.
Promotion: The marketing manager is to making decision for promoting the products
through advertising, personal selling, sales promotion and publicity. Therefore, company is to
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increase sales and profits by selling of products. The promotion of products of company is helps
to developing image and reputation (Tengilimoglu, Atilla and Dursun-Kilic, 2016).
Customer Support Services: The manager of marketing should make efforts provide
better services to the customers. It is responsibility of manager to take care of services after sales,
handling customers complaints, technical services and its maintenance. It helps completion of
needs and wants of the customers. It helps for company to increase sales and profits.
2. Demonstrating impacts of organizational structure in attaining success
To attain the success for the long terms and retaining it as per having the best profitable
returns. Therefore, Grace foods needed to have adequate organizational structure which will
bring the collaboration and coordination among the workforce. Thus, it will bring the promptness
in the activities which will be adequate in meeting the targets in the right time (Bailey and et.al,
2018). It will be helpful in developing satisfactory communication in individual such as
managers, subordinates etc. that reflects a favourable relationship and brings growth to entity.
Moreover, there are various types of organizational structure which will be discussed as per
having better understanding such as:
Tall organizational structure:
This structure will be based on vertical orientation of the managements' hierarchy. It is
comprised with the rules, policies which are being associated with the job and influences of strict
command as well as centralized power. Recruitment of highly qualified and typical group will
perform on the specific projection. Grace foods will have influences of this structure that will be
useful in making appropriate changes and determination of all activities. The commands and the
changes in any operations will be passed through hierarchical process.
Moreover, it creates the strict environment in the organization as per making appropriate
determination of all the facts and figures (Gorman and McDowell, 2018). In relation with
implicating the flat structure there will be adequate determination of all the operations as well as
better administrative control which in turn will be useful and appropriate in making the
qualitative changes in the operations. In this technique there will be no existence of hierarchy on
which professionals are free to convey their message, thoughts and ideas among other
individuals and it will be more effective in developing the adequate relationship.
Hybrid organizational structure:
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It comprises with considering the one of more classical techniques and structure which
are to be followed for adequate determination of the facts. The set of such organizational
structure will be based on the product structure of the business. Each product line in the
organization will share the resources among different department. Therefore, there will be
control over the duplicity of the activities based on performing the same operational practices in
the organization (Jeppesen and et.al., 2017). Implicating this organizational structure in Grace
foods will be beneficial in terms of attaining the adequate work practices such as making fruitful
production of the articles. There will be reduction in repetition of the same tasks and which in
turn will be useful for developing the appropriate operations.
On the other side, there will be reduction in the costs of obtaining the resources but there will be
higher chances of having duplicate tasks. Thus, if the poor communication and coordination
among the workforce will create the wastage of time in making the same products or process in
twice. However, considering the flat technique will be more adequate and helpful to the
professionals of Grace foods as there will be influences of strong communication which will
helps them in executing the operations.
Flat Structures: The Grace Foods is implementing flat structure for the company. In this
structure, control and management at lower level by fewer manager. The decision making
process is occurs at staff level and there is no interference of top level management in the
company. The benefits of flat structure is to lower operational costs which increases productivity
of employees. It helps to easily and directly communicate with staff through without any
intermediaries (Marchington and et.al, 2016). It also assists to take quick decision and action by
few level manager in the workplace. It is beneficial for employees to free from strict control and
supervision by top management. It is suitable for routine activities of employees. It is also
beneficial for company that all employees are better working and increasing sales, image and
growth.
The flat structure is reduce costs and expenses on salaries. The benefit of structure is to
better interaction and collaboration between staff for working together in the organization. This
structure is help for improving employees motivation and satisfaction by implementing their
ideas and thoughts in decision making process in the company. It helps to increase productivity
and motivation of employees (Nyuur, Brečić and Simintiras, 2016). It increases job satisfaction,
expectation and interaction with staff in Grace Foods. It is beneficial for employees to use skills
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and talents in services of company. It increases trust and loyalty in between staff and increases
creativity for better working. It reduces micromanage which use to every detail of tasks that
complete by staff members. It also assists of create innovation and ideas for solve conflicts and
problems in the organization. The flat structure of company is beneficial for employees to
participation in decision making and achieving goals and objectives of company as well as
individual's (Tengilimoglu, Atilla and Dursun-Kilic, 2016).
CONCLUSION
From the study it can be concluded key functions which helps to promote the image of
the Grace Foods such as function Human resources and marketing both this plays roles of brand
image of the organization. The company is to implement flat structure which helps to developing
growth and contribute to success.
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REFERENCES
Books and Journals
Albrecht, S. L., and et.al., 2015. Employee engagement, human resource management practices
and competitive advantage: An integrated approach. Journal of Organizational
Effectiveness: People and Performance. 2(1). pp.7-35.
Armstrong, M. and Taylor, S., 2014. Armstrong's handbook of human resource management
practice. Kogan Page Publishers.
Bailey, C. and et.al., 2018. Strategic human resource management. Oxford University Press.
Brečić, R. and Simintiras, A., 2016. The Moderating Effect of Perceived Effectiveness of SMEs'
Marketing Function on the Network Ties-Strategic Adaptiveness Relationship.
Deery, M. and Jago, L., 2015. Revisiting talent management, work-life balance and retention
strategies. International Journal of Contemporary Hospitality Management. 27(3).
pp.453-472.
Gorman, L. L. and McDowell, J. R., 2018. Identifying the needs of critical and acute cardiac care
nurses within the first two years of practice in Egypt using a nominal group
technique. Nurse education in practice. 28. pp.127-134.
Human, G., Bick, G. and Singh, A., 2016. Strategic drivers of a network-orientated approach to
the organisation of marketing in business-to-business firm. Management Dynamics:
Journal of the Southern African Institute for Management Scientists. 25(3). pp.33-45.
Jeppesen, K.K. and et.al., 2017. The strategic options of supreme audit institutions: The case of
four Nordic countries. Financial Accountability & Management. 33(2). pp.146-170.
Marchington, M., and et.al., 2016. Human resource management at work. Kogan Page
Publishers.
Nyuur, R. B. B. I., Brečić, R. and Simintiras, A., 2016. The Moderating Effect of Perceived
Effectiveness of SMEs' Marketing Function on the Network Ties—Strategic
Adaptiveness Relationship. Journal of Small Business Management. 54(4). pp.1080-
1098.
Tengilimoglu, D., Atilla, E. A. and Dursun-Kilic, T., 2016. The Effect of Market Orientation on
Performance of Private Hospitals: The Pivotal Role of the Marketing Function. In Let’s
Get Engaged! Crossing the Threshold of Marketing’s Engagement Era (pp. 117-117).
Springer, Cham.
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Online
Functions & Practices of Human Resource Management. 2018. [Online]. Available through <
https://smallbusiness.chron.com/functions-practices-human-resource-management-
59787.html>.
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