Introduction to Research: Data Collection, Storage, Design and Implementation

Introduction to Research 1
Introduction to Research
Name
Institution Affiliation
City/Sate
Date

Introduction to Research 2
Table of Contents
Data Collection......................................................................................................................................3
Sources of data..................................................................................................................................3
Data collection table..........................................................................................................................4
Table 1: Data collection table........................................................................................................4
Data storage.......................................................................................................................................5
Table 2: Data storage table............................................................................................................6
Design and implementation...................................................................................................................6
Data pre-processing...........................................................................................................................6
Feature selection/ dimension reduction..........................................................................................8
Table 3: Feature selection/dimension reduction table....................................................................9
Experiment design...............................................................................................................................10
Detailed design process...................................................................................................................10
Table 4: The questionnaire questions table..................................................................................10
Table 5: Demographic information table.....................................................................................11
Research implementation....................................................................................................................12
Data analysis tools and software......................................................................................................12
Table 6: Analysed demographic population information.............................................................12
Results.................................................................................................................................................13
Results analysis...............................................................................................................................14
Table 7: Research results.............................................................................................................14
The expected results........................................................................................................................15
Results summary.................................................................................................................................16

Introduction to Research 3
Data Collection
For any given research it is important to have the necessary data requirements so as to make
sure that the experiment is undertaken successful. Consequently, prior to commencing on the
experiment, the researcher is supposed to determine and identify suitable sources of data that
the research will gather the needed information (Barker, and Milivojevich, 2016).
Accordingly, data collection is the initial step when it comes to designing as well as
implementing any given experiment. Certainly, after identifying the appropriate sources of
data the researcher is supposed to gather raw data and then recorded it in well-organised
tables for purposes of analysis at the time of implementing the experiment (Curtis et al, 2015,
p. 3462). In this sense there are various steps that are undertaken in at the time of data
gathering such as identifying the most suitable data sources, data collection and storage of the
collected data.
Sources of data
Accordingly, the initial step in any given research experiment, the primary most step is
identification of appropriate sources of the data under investigation (Eyring et al, 2016, p.
1939). Therefore, it is highly advisable that the researcher determine the most appropriate
type of data which is necessary for the experiment to avoid cases of collecting data which is
not relevant with the research under investigation (Montgomery, 2017). Therefore, the type
of data that will be collected will be used to show how business organisation utilise shopping
apps to market and sale their products. The reason of picking of business organisation to be
able to identify how these organisations work to ensure that customer’s personal information
is protected. Thus, it is significant for the researcher to select on the most suitable and
dependable sources of data where it will be possible to interact with diverse personalities
using different social applications to improve their personal data privacy (Candioti, De Zan,

Introduction to Research 4
Cámara, and Goicoechea, 2014. p. 124). Certainly, some of the probable public place sources
that are likely to provide the investigator with the appropriate data include malls, companies
and small and medium-sized enterprises and supermarkets which run their business using
social applications to interact with their existing and potential customers.
Data collection table
Table 1: Data collection table
Data source
organisatio
n
Nature of
source
organisation
(Mall,
companies,
supermarkets,
SMEs)
Data description Data file
format
Charge
fee
Target
data
source
Data 1 Public The population of
individuals in
possession of
smartphones
Txt Free Yes
Data 2 Public The number of
individuals who
are aware of
shopping
applications in
their smartphones
Text Free Yes
Data 3 Public The number of Text Free Yes