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Segmentation, Targeting, and Positioning of Whey Protein - A Case Study of Woolworths

   

Added on  2023-03-23

10 Pages516 Words96 ViewsType: 96
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Introduction
Woolworths is the one of the growing
supermarket of Australia.
It has around 995 stores across all over
Australia.
The entire team members tends to provide
the value, and wide range of services to
customers.
Segmentation, Targeting, and Positioning of Whey Protein - A Case Study of Woolworths_1

Concept of Segmentation
Segmentation refers to the division of market
into different segments.
It is segmented on the basis of :
1. Demographics
2. Lifestyle
3. Psychographics
4. Behaviour
5. Geography
Segmentation, Targeting, and Positioning of Whey Protein - A Case Study of Woolworths_2

Segmentation of Whey Protein
It relates to dividing the whole market into
different sections.
It is basically divided on the basis of
demographics, socio economic and
characteristics of product (Venter, Wright &
Dibb, 2015).
Segmentation, Targeting, and Positioning of Whey Protein - A Case Study of Woolworths_3

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