Zara Fashion Company Analysis - Desklib
11 Pages3304 Words786 Views
Added on 2020-04-15
Zara Fashion Company Analysis - Desklib
Added on 2020-04-15
ShareRelated Documents
Running Head: ZARA FASHION COMPANY 1Zara Fashion CompanyNameInstitution AffiliationDate
ZARA FASHION COMPANY 2Zara Fashion CompanyIntroductionZara is one of the largest world fashion retailer companies that was established in the year 1975by Amancio Ortega as a small store outlet and later developed in to one of the current fashiongiants in the industry. Being the main brand of Inditex group, Zara has proved to be a success inthe industry as Inditex is the largest apparel retailer in the world with its headquarters in LaCoruna, Spain. Dealing with both men and women wear as well as kids in the fashion industry,the company has made it possible to ensure customers satisfaction in all basis. That is, thecompany has both clothing wears as well as ornaments required by both men and women, supplyof all its products are also done relating to the current trends in the fashion market where itproduces over 450 million items in every year. With a very convenient online platform where thecustomers can seek clarification about Zara products and order them online (Trehan & Mehta,2014). Success registered by Zara Company in all the years has been driven by effective and efficientmanagement processes as influenced by the board of directors, following the set strategies toenhance achievement of the set organizational goals. Operating in more than 88 countries today,the company has over 15 billion employees whom through the various human resourcedepartments are motivated to ensure they carry out their duties as required. Managers are theheads of the various stores in different locations, they control and coordinate all activities andenhance employees relationships through effective and efficient communication processes toensure they remain productive and focused towards achieving the set organizational goals (Vu &Medina, 2014). Zara fashions ensures that the customers heart is at the center of allorganizational activities from designing, process of production, distribution activities and sales
ZARA FASHION COMPANY 3through all the strategic retail networks. To enhance development of the company’sorganizational business, management approaches, models, frameworks and theories have beenenhanced in its various organizational processes as discussed below.DiscussionApproaches to organization and managementZara as one of the largest international developed fashion companies with Inditex as the majorparent company has proven to be a success by use of its unique management approach, puttingher ahead of her competitors in the fashion industry. With the idea of growing with thedeveloping trends in the sector, the company has ensured that its management and organizationalprocesses are enhanced by the needs and requirements of its customers. Designing process,production and distribution of the company’s products through its various retail networks hasensured that the customer’s needs are put at the center thus positioning it at a very uniquecategory in the industry. Contingency management approach as enhanced by Zara Companyensures that, management activities put in place should be in line with the current situation orcircumstance relating to the set organizational goals (Anderson, et al, 2015). The level ofmanagement success according to contingency theory depends on the manager’s ability tocontrol and coordinate all activities towards improving organizations business.Board of management of the company has various roles that are meant to enhance order whilecarrying out all organizational activities. With nine board of directors in place, they act as thehighest decision makers to give various supervisory directions to the junior managers with anaim of enhancing effective management. With a mission to enhance sustainable development anda vision to satisfy their customers, the level of organizational management has ensured that theprogress is positive and satisfying in all the 88 countries that the company is represented. Zara
ZARA FASHION COMPANY 4has an active online shopping platform that has been effective in coordinating their diasporacustomers by making sure their needs and requirements are taken care of. This is important toensuring that the organizations business is developed and maintained at the level which itscompetitors cannot get them. To ensure that their customers are fully satisfied to remaining loyal,the company’s management has enhanced a favorable purchasing cost analysis that ensures boththe company and the customer benefit fairly from the product. Labels on the products are clearlyattached to prevent any form of confusion that may arise during distribution and sales process.Example, in the year 2007, Zara had to withdraw a certain type of handbag model from theirshelves as one of the customers noticed a swastika on the handbags design. In any case suchconfusion is realized, the managing team has a role to explain its reasons and take an action ifneed be to ensure that the customers are comfortable with services and products they receive.These approaches and models of organizational management enhanced by Zara has ensured apositive relationship with its customers making it more easier for the company to implementdevelopmental strategies to becoming dominant in the world of fashion. Work motivation and satisfactionZara has over 15billion employees as indicated by research findings in the year 2016. To ensurework motivation of employees and their satisfaction, the company has put in place variousfactors to ensure that the employee’s needs and requirements are taken care of. All employeesunderstand their various duties as they are well trained making it easier for them to deal with thecustomers. Human resource departments within Zara Company outlets ensure that all employees’level of productivity is enhanced and their rights respected following given ideas by theoryproponents and other elites on employee’s motivation (Arun, 2014).
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Zara Fashion Clothing: Supply Chain and Stakeholder Engagementlg...
|12
|1065
|224
A Study on Brand Strategylg...
|10
|2122
|60
(MK567) marketing analyticslg...
|13
|4472
|292
MARKETING. 2. : MARKETING. Marketing. Name of the Studelg...
|13
|3149
|2
Zara's International Business Expansion Strategy: A Case Studylg...
|10
|1765
|334
Management and Operations in Zaralg...
|9
|2315
|485