Health Promotion Program for Bullying Reduction in Schools

8IntroductionIntroduction
HEALTH PROMOTION PROGRAM
HEALTH PROMOTION PROGRAM
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1HEALTH PROMOTION PROGRAM
Introduction
When people think about bullying, one can imagine a picture of a children that is
physically abused, teased, taunted by their peers. While it is important to note that the medical
professionals have started to view this a common problem. The bullying behaviour is a viewed as
a major health issue that is concerted and coordinated and it also requires the attention of the
school administrators, educators, families, policy makers, healthcare providers and parents (1).
Bullying results in to a psychological and biological consequences due to peer victimization.
there are a range of psychological and emotional effect of bullying and it affects both the victims
and the perpetrators. While it has been mentioned that bullying is associated with a wide range of
the emotional, physical symptoms and health issues. The ones that are bullied have highly
complained of having stomach aches and headaches and along with it face difficulty in falling
asleep. The victims have reported to have been experiencing significant levels of anxiety and
depression (2).
The chosen target audience for the health promotion program include the children that are
aged between the 9 to 17 years and the children that are aged between 5 to 12 years. These
audiences selected within this age group because these children at this age are school goers and
mainly face the issue of bullying during the school hours.
Health promotion program
Health promotion program focusses on the keeping people healthy and out of keep people
aware of any imminent danger. The health promotion programs help the individual to choose a
healthy behaviour by empowering them. It is important to mention that bullying is described as
an exposure of a student to a systematic and repeated, over the time and intention discomfort

2HEALTH PROMOTION PROGRAM
inflicted by one or more than one students (3). It is a form of a distressing and aggressive
behaviour that usually gets manifested into psychological, verbal and physical attack.
Considering the fact that bullying is prevalent in schools, the health promotion program will be
conducted in a school environment where the chances of getting bullied is the most. Moreover,
bullying will be restricted through the effective use of a behaviour change model called the
Social Cognitive Theory/model. It is important to mention that social cognitive model is used to
describe and it can be used to learn how individuals learn to bully (4). For example, it is
important to mention that individual that experiences domestic violence in their homes are more
likely to bully other that are not exposed to the domestic violence. therefore, adolescents and the
children that socialize with the peers that are aggressive are more likely to perpetrate the acts
bullying in comparison to the ones that do not socialize with the aggressive peers (5).
According to the social cognitive theory, the adolescents and the children avoid the acts
in which type fear that they will be punished. Else they engage into the behaviour that type feel
that they will be rewarded. Therefore, the children that get indulged into the behaviour of
bullying somehow know that they will be rewarded. Moreover, such individuals will be
repeatedly act in a way that will promote bullying (6). Therefore, the evidences suggest that the
adolescents and children are more likely to engage into the behaviour of bullying are the ones
that are more likely to get exposed to bullying or other type of aggressive behaviour, endorse the
attitudes of bullying, and interact with the individuals that are covertly and overtly indicate that
bullying is acceptable and it is rewarding. Thus, a behavioural change model is required to bring
changes into the behaviour of the adolescents and the children that engage into the act of
bullying. It is important to mention that the cognitive behavioural interventions (CBI) are
influenced by the social cognitive theory and bullying is considered as a cognitive behavioural