Strategic planning is the process of setting long-term objectives that will enable an organization to succeed and remain competitive in the market. It involves setting priorities, allocating required budget, putting in place organization goals and visions, enabling the organization to be flexible in terms of the changing business environment, monitoring and evaluating its workforce and stakeholders to ensure that they are following the correct path towards the established vision of the company. Strategic plan is very vital because it provides a company’s directions concerning daily decisions that enables each individual to focus towards the main goal of achieving success. The strategy will enable ATH technologies to determine its strength against its competitors and strive to maintain its competiveness. The strategy also enables it to determines its weaknesses and devise mechanisms necessary for eliminating or boosting them. A company with better strategic plans will attract potential customers and increase their financial position in terms of their sales. Increased sales in drugs will enable ATH technologies to succeed in their mission of making profits.