Investigating Strategies for Promoting Healthy Eating Habits in London Restaurants: A Case Study of Nando's in Barking

Research Proposal
1

Contents
Introduction.................................................................................................................................................3
Rationale/Background of research...............................................................................................................4
Aims and objectives....................................................................................................................................4
Research question........................................................................................................................................5
Literature review.........................................................................................................................................6
Methodologies...........................................................................................................................................10
Timescale..................................................................................................................................................13
Conclusion.................................................................................................................................................14
References.................................................................................................................................................15
2

Introduction
Research refers to the systematic investigation of the subject with in-depth analysis with an
objective to obtain solutions or conclusions for a particular problem. The study aims to present a
research study for a specific title ‘to investigate and review strategies employed by restaurants in
London to promote healthy eating and Habit: A case of study of Nando’. The research study will
disclose the background of the problem, aims and objectives, and methodologies which will be
used in the research for undertaking the study. A preliminary literature review will be entailed in
the proposal so as to gather information from the previous researches associated with the
research problem. In the end, Gantt chart will be drawn so as to segment the activities of the
research in a proper and systematic time.
3

Title: To investigate and review strategies employed by restaurants in London to promote
healthy eating and habit. A case of study of Nando ’s in Barking.
Rationale/Background of research
Hospitality industry constitutes a major portion in the growth and development of the economies
in the world. The main focus of the industry is on the creation of experiences and relationships
with the customers with an objective to inspire the loyalty and commitment of the customers.
Customer loyalty and commitment is an essential factor that leads to the success of the
organisations in the hospitality sector. The aim of the present research is to develop an
investigation on the strategies used by the restaurants for the promotion of healthy eating and
habit. It is an important and discussing matter of concern these days due to the growing needs
and demands of the health-conscious customers. Successful restaurants and hoteliers are the ones
that adopt effective strategies in order to offer a quality experience to the customers by offering
them healthy and hygienic products. Nando’s is an Afro-Portuguese chain of restaurants offering
delicious and quality food to the customers at the London Borough of Barking, UK. The overall
research will aim to reflect on the strategies adopted by the restaurant in order to promote healthy
eating and habit in London.
Aims and objectives
Aims
1. The aim of the research is to deeply and critically investigate the strategies used by the Nando’s
restaurants for the promotion of healthy eating and habit.
2. To identify the importance of healthy eating habits and its implimentation.
3. To investigate into the different strategies that are applied by restaurants for promoting healthy
eating habits.
Objectives
4