How to make a coffee shop a successful business in London -Vegan alternatives

How to make a coffee shop a
successful business in London -
Vegan alternatives -

Table of Contents
INTRODUCTION...........................................................................................................................1
CHAPTER 2 LITERATURE REVIEW..........................................................................................6
CHAPTER 3 RESEARCH METHODOLOGIES ..........................................................................8
REFERENCES..............................................................................................................................11

Aim- How to make a coffee shop a successful business in London -Vegan alternatives.
INTRODUCTION
Entrepreneur is an individual that takes promotive step to develop runs business with
assuming all the risk and rewards to the venture. It is a person that organizes and operates a
number of entities with the source of new ideas, goods, services and businesses. Hence, it is the
process that is defined as the designing, launching and running the business venture in order to
attend the long term amount of profitability and productivity.
London is capital and largest city of the both England and united kingdom. It is city that
provides the wide number of opportunities to the people to conduct their working. Thus, this is
city offers people to wish their new start up specially in the field of food and beverage market.
Under it, entrepreneur are taking various initiatives in terms to have modifications and
innovation that leads to generate higher amount of profitability and productivity. Therefore,
various successful entrepreneur are thinking towards to improve the business performance and
work towards to achieve business objectives. Hence, it can be true to said that London is the
luxurious city that is situated within Europe. It is place that is famous for undertaking the
business of coffee shops. Moreover, it provides the wide range of beverages to target the
audience of London.
Therefore, from the last couple of decades, UK has been catching up to its continental
European cousin in terms to embrace the cafe culture. From the research it has been identified
that with the 80% of the people visit coffee shops doing at least once a week. Hence, the industry
related with coffee and cafe shops in UK will be inclusive of the shops that sales beverage's life
coffee, cold drinks and hot drinks. However, it can be said that the performance of the industry is
also get affected by the social, technical, purchasing powers of consumers and economic factors
that all aids to contribute larger success to the enterprise. As per the research conducted, it also
has been analysed that the demand for the coffee has also increased in the recent years.
Theretofore, the revenue of the industry has also increased with the rate of 6.3%.
The present dissertation is based on the business activities of the Ferry coffee shop, it is
new start up and about to start from the next year. Hence, it will be located in Holdborn, London,
UK. It will be started by the sole proprietor and will acquire the 40 square fit area. However, this
enterprise will provide Wi-Fi facility to the customer so that they can get attracted towards the
working of the enterprise. It will help to improve the experience of the potential customers.
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Consumers of beverages are becoming more and more health conscious. And there is a high
demand of organic beverages in the country coffee shop will offer all types of green beverages
that are made by using natural and organic ingredients. The owner of the shop will use various
types of promotional techniques such as offering gifts to consumers who will visit the shop for
the first time, discounts will be provided to all the customers at the time of festivals etc. so that, it
will attract large number of customers. It will offer coffee cups with other things like cakes for
complementing the beverage. In order to enhance the publicity of the area the shop will be open
near the traffic area. The main aim of providing coffee shop is to offer higher quality
commodities at the reasonable price rates.
Background of research topic
The research project is based on the theme as starting the new coffee shop in the London
with help of improvements. Therefore, entrepreneur needs to take the various initiatives so that
high profitability and productivity to the enterprise can be maintained. Hence, in order to bring
innovation the entity will come up with various vegan alternatives to offer the beverages as per
the change in customer choices and taste and preferences.
In addition to it, coffee shop is taking modifications to sale beverages made up with the
herbal raw material. The main aim of the research is to offer that quality of commodities that can
attract the customers. As per the present scenario, the consumers are becoming more and more
health conscious. Hence, aims and objectives of the research topic has been constructed in the
following manner as-
Aims and Objectives
Aim-
How to make a coffee shop a successful business in London -Vegan alternatives.
Objectives-
 To determine what are the opportunities for new coffee shop due to increasing population
of London.
 To analyse how the changes in lifestyle of the consumers will impact the new start up.
 To analyse what efforts should be made by the owner of coffee shop to make it a
successful business.
 To evaluate the various types of benefits that will be provided by Vegan alternatives to
the business.
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