An Investigation of the Marketing Mix for Organization X in a Rapidly Changing Education Market

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Report title An investigation of the Marketing Mix for Organisation X in a rapidly
changing education market
Industry
partner
Company X is a private training firm that provides vocational education
nationally for globally as well as domestic scholars for thirty ages. The
company has provided its services in Australia to globally qualify
registered nurses that been permitted by the Australian Health
Practitioner Regulation Agency in completing the research matter
(Domegan, et al., 2016). In this, organization X marks the offshore
nursing employee market for the aim of recruitment of Registered
Nurses as well as mitigation of the recent nursing deficiencies in
Australia. The IRON plan creates millions of dollars for companies X
each age, however, that’s all modified now as the plan was currently
replaced by EPIQ based on authorization standards (Magatef, 2015).
This company is associated with this company via a nursing background
as well as through my manage role, attracting globally experienced
nurses in the IRON plan (Christopher, 2016). Company X comprises 70
workforces within the considerably lower turnover rate. The
modification, as well as a significant decrease in statistics, raises
different several risks to profitability, competitive benefits of company
X.
Research
problem
In the current era, the organization must know about the marketing mix
caused by implementing in their business process and make an effective
outcome. For dealing with the changing education market, the
organization needed to comprehend the marketing mix as it permits to

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operate the business and get a favourable outcome. The marketing mix is
imperative because this tool aids the researcher in promoting business
and meeting the aim of the organizational aim (Wu and Li, 2018). The
previous studies have completed on the marketing mix importance,
marketing mix component in the different sectors. But, there is less
research on the role of the marketing mix in the education sector.
In the current era, it is effective for most of the people to deeply
understand an effective way by which the company would be able to get
reliable information towards research matter.
Research aim To evaluate strategic marketing components affecting Organization X as
well as company X will do for improving the marketing in the rapid
modification education market. The following objectives will be
considered by the researcher to meet the aim of the study:
 To comprehend the meaning and concept of the marketing mix
 To explore the role of the marketing mix in improving the
education market
 To recommended marketing strategies for improving the
education market
Research
questions(s)
What is the marketing mix of organization X is quickly transforming the
education market?
Literature
Review
A marketing mix is an approach that consists of acts in advertising,
selling, and delivering goods and services to consumers It is an
imperative tool because this method permits to examine different factors
named as products, price, place, as well as promotion. These factors
could assist the organization in increasing their recognition, financial

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gains, and consumers (Wang, et al., 2015). It is also illustrated that there
are two factors like independent as well as dependent factors. These
factors are effective to improve business performance. In this study,
product, price, place, and promotion are independent factors while
dependent factors. It is illustrated that the organization could deeply
comprehend the marketing mix for promoting its services and sustains
its business in the market for the long-term (Wedel and Kannan, 2016).
Independent Variables
Product
The product consists of a commodity of a firm which is providing in
return for the cost.
Price
Cost consists of the amount that will be payable by the company in
returning product service.
Place
The place consists of the distribution method for goods delivery for
potential consumers.
Promotion
Different companies opt for unique as well as original methods to
promote their business. It is illustrated that promotion entails marketing
acts undertaken by the organization in attracting consumers.
Dependent Variables
Strategic marketing consists of creating consumer-centered approaches.
Besides, it is illustrated that incorporate plans as well as strategies
purposes for increasing the profitability of the firm as well as depends