Impact of Social Media on Purchase Intention: A Study on Marks & Spencer

To investigate about the impact
of social media on purchase
intention. A study on Marks &
Spencer

Content
 Introduction
 Background of the study
 Aim and Objectives
 Research Questions
 Rationale of the study
 Literature Review
 Methodology and Data collection methods
 Ethical Considerations
 Data analysis
 Conclusion
 Timeframe
 References

Introduction
Social media is a platform which allow business to have a
better interaction with its customers by providing them
information, product, services or resolving of issues more
quickly through its digital access. These all support in
enhancing the consumer experience along with their brand
and at same time influence purchasing decision of consumers.

Background Of The Study
 Social media is a tool of marketing that is use by an
organisation for attracting customers, increasing sales and
driving website traffic.
 Social media is the better use of social media websites
and platforms for companies to promote their product and
services.

Aim And Objectives
Research Aim : -
To investigation about the impact of social media on
purchasing intention. A study on Marks & Spencer.

Research Objectives
 To study about several social media platform used for
attracting customers.
 To determine the factors that influence the purchasing
intention of consumers.
 To identify the role of social media for developing positive
consumer intention toward Marks & Spencer.