Investor Interest in Business Organization and Marketing Strategies - Desklib

This report explores the different types of business organizations and justifies why a partnership start-up is better than sole proprietorship. It also discusses marketing strategies to reach prospective customers and identifies the best organizational structure for potential investors. Additionally, it covers the main functional areas in business organization. Read more on Desklib.

THE INVESTORS INTEREST TO
SEEK THE INVESTMENT

TABLE OF CONTENTS
 INTRODUCTION
 MAIN BODY
 Different types of business organization
 Justify why a partnership start-up is better than sole-trader ship
 Marketing strategy to reach prospective customers.
 Potential investors which one is the best organisational structure
 Main functional areas in business organisation
 CONCLUSION
 REFERENCES

INTRODUCTION
 While this report will examine about the various types of business organization and justification
about the partnership that is better than sole partnership and more marketing strategy.
 Along with this also explain different potential investor an which is the best for organizational
structure.
 Moreover, discuss the significant about the main functional area for the selected the business.

Different types of business organization
 Partnership:
This is the mutual agreement among one or more parties, as they are
agree for carrying the business plan. Parties which entry into partnership and include
various function such as, individuals, government, schools and so on. As both the parties
are ready to share overall profits and loss having through their business.
 Co-operative societies and trust:
This is business organization which combines joint ownership shares
leadership. As this business also work for their various sector such health care, agriculture,
food, finance etc. While this types of business also work an trusts towards the welfares
section of people.

CONTD…
 Limited liability partnership:
This form of business organization which operates by the various
business troubles of having the huge several liabilities for their organization. This
might be enables the partners to hold the separate entity and obligation for their
business.
 Sole proprietorship:
This business owned or run by someone for having their own
business profits and loss. There is no entry so it being also simplifies about the
operation and try to ensure about the sustainability across various organization
benefits.

 While the organization need to open the business for having the more experience about the
organic products and services.
 The Green store will collect the information, tracking more about the various customer, tools
or the competitive research, checking more about the online review about how the products
and services.
 The organization have competitors such as, eco-mall, blue moon goods, buy green.
 The green store have the unique selling point about the eco-friendly products. Basically, those
products who does not harm the environment and many other nature sources.

 The market plan is being abut for creating more co-friendly users and ensure for
that high number of eco-friendly products must be sell in market. Along with this
working for the market in keeping them with some better and effective products.
 While the business that can be promoted through using the social media,
advertising and so on.

Justify why a partnership start-up is better than
sole-trader ship
 The sole proprietorship is owner for all entities to keep profits and loss of business, but
it is also personally liable for all organization.
 As partnership case, each partner is jointly and keep their sharing about the profits and
loss through their business organization.
 Along with this also severally liable for the obligation of their partnership.
 While the sole proprietorship can wind up and whenever wants as they can take retire
or ended up awkward to maintain the business.
 Then again partnership, can broken up as whenever they want and it is also led with
process tact of the rest of person.

Marketing strategy to reach prospective
customers
 While the organization can make the proper use of social media, start making some new blog,
creating more call to action, build up the mailing list, create more better affiliate program and
so on. While using such things this might be helpful for organization in reaching out their
customer and also ensure for using the proper promotion activities.

Potential investors which one is the best
organisational structure
 As the green store which have the proper potential investor and functional structure for the
business organization seems to be best one.
 While having such things employee are also divided as per the given departments and this
could be also seems that work can be done through using some strategies.
 As well as each employee that can handles activities might be related to given functional
area of the business such as marketing, human resources, information technology, customer
services and so on.
 While this might be important because the customer can easily make their report and
provide them for working within the working sector.
 As having such things this could also make their work easy and also ensure about those
effective concepts which could make them within the process.

CONTD…
 Along with this employee can also manage their work as per having the different department for
the business organization.
 Also, come to know about how they have to work and keep their working strategies more high
towards the eventually theory for the organization.
 The green store should also keep their potential resources for their customer and employee.

Main functional areas in business organisation
 Strength:
As the various role and responsibilities are being held for the
organization through which the various department that can work and keep their employee
for working with some better resources. While having such things this might be also
important for understand about how the marketing, information technology, human
resources etc can work.
 Weakness:
While this help for improving and what types of resources basically the
organization wants for working with their various department. As the different function
area of the green store are using the less technology as compare to other organization.

CONTD…
 Opportunities:
The organization having the well-resource through which they can easily
manage their concepts and also employee while for working as different departments. Along
with this organization also have the proper equipment and well-trained employee so that can
help them for knowing about what strategies should they can make for themselves.
 Weakness:
As the organization have fear about the lack of technology, communication
and competitive advantage. While having such fear as they cannot work and enable for make
their high market position and also ensure about them for working within some those equipment
only.

CONCLUSION
 From the above report it had been concluded that, business organization activities must be
important and play those effective role through which the employee and various other
stakeholder can easily manage them.
 While having such things this might be also important for knowing about how they are
working and main functional area of organization are to be required with their accurate
roles and responsibilities.

REFERENCES

 Derqui, B., 2020. Towards sustainable development: Evolution of corporate sustainability in multinational
firms. Corporate Social Responsibility and Environmental Management. 27(6). pp.2712-2723.
 Dyson, T., 2020. A revolution in military learning? Cross-functional teams and knowledge transformation by
lessons-learned processes. European Security. 29(4). pp.483-505.
 Jelassi, T. and Martínez-López, F.J., 2020. Choosing the Appropriate Strategy for the Internal Organization
of e-Business Activities. In Strategies for e-Business (pp. 253-274). Springer, Cham.
 Khurana, I. and et.al., 2020. Institutions, entrepreneurial adaptation, and the legal form of the
organization. Journal of Entrepreneurship and Public Policy.
 Ritter, T. and Pedersen, C.L., 2020. Analyzing the impact of the coronavirus crisis on business
models. Industrial Marketing Management. 88. pp.214-224.
 Tashanova, D. and et.al., 2020. Investment opportunities and strategies in an era of Coronavirus
pandemic. Available at SSRN 3567445.