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iPhone XS Presentation

The assessment for this module consists of a group presentation and an individual reflection. The group presentation focuses on market analysis and marketing mix for a new or improved product or service. The individual reflection is worth 50% of the final mark.

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Added on  2023-02-02

About This Document

This presentation provides an overview of the iPhone XS, including its features, specifications, and market analysis. It discusses the segmentation, targeting, and positioning strategies used by Apple for the iPhone XS. The marketing mix of the product, including its price, promotion, and distribution channels, is also explored. The presentation concludes with an analysis of the opportunities and challenges faced by the iPhone XS in the market.

iPhone XS Presentation

The assessment for this module consists of a group presentation and an individual reflection. The group presentation focuses on market analysis and marketing mix for a new or improved product or service. The individual reflection is worth 50% of the final mark.

   Added on 2023-02-02

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iPhone XS Presentation
iPhone XS Presentation_1
INTRODUCTION
Apple iPhone XS is a trending smartphone which was launched in 2018, September.
It owns unique features and is available in super retina display in two sizes.
It is launched at affordable price and is one of the high end product across the globe.
The firm has developed this phone by accumulating all unique features in one cell
phone to address consumer requirement.
The presentation will outline description of phone in order to develop critical
understanding over its specifications and innovative features.
iPhone XS Presentation_2
1. Product Description
Apple iPhone XS owns largest display
among all iPhones till date and is available in
two sizes with super Retina.
The device has most powerful chip amongst
all smartphone and faster Face ID.
It has breakthrough dual camera system and
everything which iPhone users like about
iPhones.
iPhone XS Presentation_3
CONTINUE
The custom OLED display of iPhone XS are the core which helps in
delivering accurate colour in Information technology industry.
The smartphone has exceptional materials like, durable glass in comparison to all
smartphone in IT industry.
It is available is perfect gold finish and has attained atomic level process.
The phone comprises of surgical grade stainless steel bands and owns next level
dust and water resistance.
iPhone XS Presentation_4
CONTINUE
The Face ID specification of iPhone XS is
unique as do not leave space for
fingerprint sensor which is an advantage
because it permits enough space for
Display.
The iPhone XS is identical to the iPhone
X.
It is of exact same size and weight.
iPhone XS Presentation_5
PRODUCT SPECIFICATION
Surgical Grade Stainless Steel: The company has designed alloy which are
machined to develop structural band in 3 finishes.
Wireless Charging: The smartphone has glass back which allows wireless
charging and also helps in fast charging in comparison to iPhone X.
PVD colour process: The product is available in two colours that is gold and
space grey for which advanced physical vapour deposition process is used on its
stainless steel band which beautifully complement the glass covering.
iPhone XS Presentation_6

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